Director of Marketing

Hybrid – New York City (Preferred hiring location) | Remote (U.S. candidates welcome to apply)

REPORTS TO: Head of Marketing & Communication

SPS is seeking an accomplished Marketing Director to design and execute innovative, data-driven marketing strategies that elevate SPS’s brand, expand market visibility, and accelerate pipeline and revenue growth across our Connected Workplace solutions.

This senior, hands-on leadership role requires deep expertise in Account-Based Marketing (ABM)/Identify Marketing, modern MarTech, digital demand generation, AI-driven marketing & personalization, and enterprise-level engagement. The ideal candidate has a proven track record influencing B2B Fortune 100/500 clients, orchestrating multi-channel campaigns, generating compelling content, and representing an organization at industry events or executive forums.

KEY RESPONSIBILITIES

Strategic Marketing Leadership

• Develop and lead integrated marketing strategies to drive brand awareness, market penetration, and revenue growth.
• Champion SPS’s market positioning and ensure consistent, compelling messaging across all marketing channels.
• Lead the development and continuous refinement of SPS’s ABM strategy, targeting high-value enterprise accounts.
• Serve as an advisor to Sales, Solutions, and Executive Leadership on market insights and marketing opportunities.

Campaign Development & ABM Execution

• Develop and lead data-driven account-based marketing (ABM) strategies targeting high-value prospects and clients leveraging data insights, intent signals, and persona-based targeting.
• Lead digital campaigns (email, social, paid media, SEO/SEM, webinars, and events) from strategy through optimization including analysis of campaign performance data to provide actionable recommendations to improve performance.
• Oversee the development of various campaign assets to yield highly professional look & feel, and within the corporate branding guidelines.
• Manage detailed tracking of leads from inception to close, ensuring strong alignment with the sales process.

Content Strategy & Thought Leadership

• Thought-leadership and customer-centric content creation and curation of whitepapers, case studies, presentations, industry insights, and sales collateral, et. including writing from scratch.
• Create, curate and adapt global and local content to support regional campaigns and growth priorities.
• Strong ability to create and manage consistent compelling message delivery on SPS’ unique value proposition to senior enterprise audiences.
• Support thought leadership visibility through speaking engagements, webinars, and event hosting.
• Curate and adapt global and local content to support regional campaigns and growth priorities.

Events, Experiences & Executive Engagement

• Lead planning and execution for strategic events such as client summits, executive roundtables, analyst sessions, and conferences.
• Develop messaging, storytelling, and content for SPS to deliver at events.
• Host or chair events when appropriate, ensuring alignment to SPS’s narrative and brand.

Modern Marketing Technology, Analytics & Optimization

• Manage and optimize SPS’s marketing technology stack, where possible, including marketing automation (Oracle CRM & Eloqua, ABM platforms, LinkedIn Ads, Google Ads, and analytics tools.
• Stay current on emerging marketing trends and technologies, introducing new processes, tools and approaches to keep company marketing at the forefront.
• Implement AI-driven personalization, predictive analytics, automated workflows, and modern optimization methodologies.
• Interpret, managed and develop executive-ready reporting and dashboards for campaign analytics, attribution, and pipeline impact. Leverage tools such as Looker Studio advanced data manipulation.

Cross-Functional Collaboration

• Partner closely with Sales, HR, Communications, and Business Unit leaders to support integrated campaigns and enterprise initiatives.
• Collaborate with the sales team to enable sales activation, develop content generation ideas, deliver account insights, and produce customized collateral, follow up on leads and provide support needed to ensure tracking is enabled.
• Support internal communications and brand alignment projects as needed.
• Ensure deadlines are met while producing high-quality, professional deliverables.

QUALIFICATIONS & EXPERIENCE

• Minimum 10 years of B2B marketing experience with strong focus on ABM, demand generation, content, and digital marketing.
• Demonstrated success building and executing ABM programs for Fortune 100/500 organizations.
• Proven expertise with modern marketing platforms, AI-driven optimization, automation tools, and CRM systems.
• Strong writing, storytelling, and communication skills, with experience influencing senior audiences.
• Experience hosting or speaking at industry events, webinars, or executive forums.
• Strong visual sensibility and ability to oversee design and formatting of marketing collateral.
• Highly organized with the ability to manage multiple simultaneous projects in a fast-paced environment.
• Bachelor’s degree required; advanced degree or marketing certifications preferred.

SPECIFIC APPLICATION & SKILLS

• Proficiency with tools such as Oracle, Eloqua, HubSpot, Mailchimp, Oktopost, and other email marketing platforms.
• Expertise with LinkedIn Ads, Google Ads, SEO/SEM, and paid media optimization.
• Advanced skills in Microsoft Office, particularly PowerPoint (executive-ready presentations), Word, and Excel.
• Experience with analytics platforms such as Looker Studio.
• Familiarity with CRM systems and integrated lead management workflows.
• Ability and willingness to develop and adopt new processes & tools quickly.

SUCCESS MEASURES

• Account Engagement & Lead Generation: Increased interaction from target accounts—site visits, email engagement, content downloads, event participation—with measurable improvements in campaign ROI and pipeline contribution.
• Campaign Performance: Demonstrated lift in ROI, conversion rates, and overall channel effectiveness through data-driven optimization and execution.
• Content Generation & Utilization: High-quality, high-performing assets with strong adoption—tracked through downloads, shares, personalization usage, and relevance to priority accounts.
• Operational Excellence: Consistently delivering creative, accurate, and high-impact campaigns, content, and collateral that meet stakeholder expectations and enhance customer engagement.
• Initiative & Leadership: Proactively identifying new opportunities, innovations, or improvements that elevate SPS’s marketing effectiveness and competitive position.
• Planning & Execution: Building clear, data-backed plans; hitting deadlines; delivering against targets; and adapting quickly to evolving business needs.
• Communication: Providing proactive, strategic communication with executive sponsors, sales teams, and cross-functional partners to maintain alignment and accelerate issue resolution.
• Team Collaboration: Demonstrating strong cross-functional partnership—particularly with Sales—through shared planning, coordinated execution, and positive relationship-building.
• Independence & Ownership: Operating with a high degree of autonomy; driving projects forward; and surfacing growth ideas or optimization opportunities without needing daily governance.

Why SPS?

SPS is an award-winning leader in Enterprise Workplace and Technology Business Solutions, serving many Fortune 500 clients across North America. Our culture values innovation, integrity, collaboration, and growth.

We offer:

• Competitive compensation and benefits
• Hybrid work flexibility (New York City commutability preferred). Remote may be available.
• Professional development opportunities
• Inclusive, diverse, and supportive workplace culture

Travel

Occasional travel (up to 10%) for meetings, events, or team collaboration.

Please see our SPS careers pages for more information about SPS and about this position. This job posting is not the job description and is intended to be a snapshot only of this position.

WHAT WE OFFER

• Career Growth: An opportunity to enter a job that allows you to learn new skills or use a variety of them that may lead you to uncover other career opportunities!
• Learning & Development: At SPS, we promote a work culture of learning so that you can develop to be the best at what you do!
• We Recognize Talent: We offer a variety of recognition programs for all levels of employees!
• Benefit Offerings: Medical, Dental, Vision, HCFSA, DCFSA, HSA, Commuter Transit and Parking, Supplemental Life Insurance, Accident Insurance, Critical Illness, Hospital Indemnity, Legal Program, Identify Theft Protection, Pet Discounts, Pet Insurance, Group Home and Auto Insurance, EAP, Short Term Disability, Life Insurance, Education Discounts, 401k w/ matching, Entertainment Discounts, & Paid Time Off.
  • Note: Please inquire with the Human Resources team for benefit offerings per role as regular positions that routinely are under 30 hours/week may have a different benefit offering.

About SPS

SPS is an award-winning employer of choice offering outsourcing solutions that leverage Intelligent Automation (Artificial Intelligence & Robotic Process Automation) in more than 22 countries across the globe. In North America, our services include Mailroom Management (both physical and digital), Office Services such as Reception, Lobby Concierge and Conference Room Management in addition to Document Processing Services utilizing leading edge technologies. Our clients today are companies in sectors such as banking, insurance, legal, higher education, advertising and other professional services, including many Fortune 500 companies. SPS is committed to delivering high caliber outsourcing experience to our clients and offering our employees challenging and exciting career opportunities throughout the North America region and globally. SPS is committed to investing in the professional development of our employees and offers competitive comprehensive benefits and diverse development training programs that lead to building careers.

At SPS we embrace the uniqueness of our employees and are committed to the fair and equal treatment of all people, applicants, and employees by promoting a culture of access, inclusion, equity and diversity.

SPS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual and reproductive health choices, national origin, age, disability, genetics, military status, gender identity or expression, sexual orientation and/or any other status protected by applicable law.

Colorado only: We accept applications for an expected minimum of 5 days from the date it is posted. The posting may remain open longer as needed to ensure a robust and inclusive applicant pool.

Applicants are prohibited from using real-time AI (Artificial Intelligence) tools, prompts, scripts, or real-time assistance (including but not limited to chatbots, AI-generated responses, or transcription-based tools) during any and all interviews over any forum or platform. 

SPS offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.

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