Sales & Marketing Intelligence Analyst (GTM, AI, & Automation)

Internal Job Title: GTM Sales Intelligence & AI Analyst
Reports To: Head of Marketing and Business Enablement
Location: Nashville, TN or New York City Metro preferred (Hybrid); Remote within the United States may be considered for candidates with exceptional qualifications and experience.

About the Opportunity

SPS North America is seeking a Sales & Marketing Intelligence Analyst to help strengthen our go-to-market (GTM) strategy through sales intelligence, data analytics, artificial intelligence, and automation.

This is a hands-on, technology-driven role that will help Sales, Marketing, and leadership identify new business opportunities, better understand target accounts, improve account planning, and increase organizational efficiency through the effective use of data and AI-enabled tools.

The successful candidate will become a key resource for our sales intelligence platform, Apollo, while leveraging Microsoft Copilot, CRM, LinkedIn Sales Navigator, marketing automation, and other technologies to uncover business opportunities, identify decision-makers, monitor market activity, and deliver actionable insights.

A significant component of this position will involve developing AI agents, automated workflows, reusable prompts, and tools that streamline prospect research, reporting, account planning, presentations, and other recurring go-to-market activities.

This is an excellent opportunity for someone who enjoys working at the intersection of Sales, Marketing, Technology, and AI and is motivated by finding innovative ways to turn information into measurable business results.

What You'll Do

Sales & Account Intelligence

• Serve as a primary resource and power user of Apollo, leveraging the platform for account research, contact discovery, data enrichment, segmentation, buying signals, list development, automation, and reporting.

• Identify and research new target accounts using ideal customer profile (ICP) criteria, industry, geography, company size, office footprint, growth indicators, and other relevant business intelligence.

• Research organizations, identify executive decision-makers and buying groups, and develop accurate, actionable prospect and account intelligence.

• Monitor business developments and potential sales opportunities, including executive changes, office openings and closures, relocations, mergers and acquisitions, hiring activity, expansion, return-to-office initiatives, outsourcing activity, and other relevant market signals.

• Translate research into actionable insights for Sales and Marketing, identifying what has changed, why it matters, relevant stakeholders, and potential opportunities for SPS.

• Support adoption of Apollo across the organization by developing workflows, sharing best practices, assisting users, and identifying opportunities to maximize platform utilization.

• Maintain accurate and current account and contact information across Apollo, CRM, and other go-to-market platforms.

AI, Automation & Technology Enablement

• Leverage Microsoft Copilot and other approved AI technologies to develop agents, automated workflows, and reusable tools that improve Sales and Marketing productivity.

• Create prompts, templates, and automated processes to streamline prospect research, account intelligence, reporting, sales preparation, Account Planning, and Quarterly Business Review (QBR) preparation.

• Develop AI-enabled solutions to assist with the creation, customization, and formatting of presentations, executive briefs, account-specific sales materials, and other business deliverables.

• Identify opportunities to integrate SPS technology platforms, data sources, and AI capabilities to reduce manual work, improve consistency, and create scalable processes.

• Promote greater self-service across Sales and Marketing by developing practical tools and workflows that enable teams to access information and complete routine activities more efficiently.

GTM Reporting & Business Insights

• Develop and enhance recurring reports, dashboards, key performance indicators (KPIs), and ad hoc analyses supporting Sales and Marketing objectives.

• Analyze account, contact, engagement, campaign, customer, and sales data to identify trends, opportunities, performance gaps, and areas requiring attention.

• Monitor target-account activity and evaluate how intelligence and prospecting efforts translate into engagement, meetings, opportunities, and other meaningful business outcomes.

• Respond to evolving reporting and analytical requests from leadership, Sales, and Marketing by identifying the appropriate data sources and tools to deliver actionable information.

Account Planning & QBR Enablement

• Coordinate the Account Planning and QBR calendar, monitor completion, maintain templates, and support timely execution.

• Provide account intelligence, company developments, executive changes, relationship information, competitive insights, and potential growth opportunities to strengthen Account Plans and QBR preparation.

• Develop AI-enabled workflows that bring together CRM data, sales intelligence, account performance, and historical materials to improve the quality and efficiency of account reviews and planning activities.

M&A Research & Target Development

• Support mergers and acquisitions (M&A) research and target-development activities through company research, market intelligence, and executive identification.

• Develop and maintain target-company lists based on acquisition criteria, market segments, geography, company characteristics, and strategic priorities.

• Research potential acquisition targets, identify relevant owners and executives, enrich contact information, and monitor meaningful company developments.

• Provide accurate contact lists, company intelligence, and relevant research to SPS leadership supporting M&A outreach and engagement.

What We're Looking For

• 3–5 years of experience in Sales Intelligence, Go-to-Market (GTM) Operations, Revenue Operations, Sales Operations, Marketing Operations, Account-Based Marketing (ABM), Business Development Operations, commercial research, or a related B2B role.

• Experience working with B2B sales intelligence, CRM, prospecting, and marketing automation platforms such as Apollo, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Salesforce, Eloqua, Marketo, or comparable tools.

• Strong proficiency with Microsoft Copilot and experience using generative AI to research, analyze information, develop content and presentations, and improve business processes.

• Demonstrated experience creating or implementing AI agents, automations, prompts, templates, or workflows that improve business productivity.

• Experience developing target-account and executive-contact lists, conducting B2B account research, and identifying intent, engagement, or other commercial signals.

• Ability to work across multiple technology platforms and identify effective ways to combine data, systems, and tools to solve business challenges.

• Strong analytical, organizational, and problem-solving skills with the ability to translate complex information into clear, actionable insights.

• Excellent written communication skills and strong attention to detail, data accuracy, and research quality.

• Ability to manage multiple priorities, work independently, and collaborate effectively with cross-functional teams.

• Bachelor's degree in Business, Marketing, Analytics, Economics, Information Systems, or a related field, or equivalent practical experience.

Prior Apollo experience is preferred but not required. Candidates should demonstrate the ability to quickly learn the platform and become an internal subject matter expert.

Physical Requirements

• Ability to sit for extended periods while performing computer-based work.

• Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.

• Ability to read, review, and interpret information displayed on computer monitors, spreadsheets, reports, and other digital materials.

• Ability to perform repetitive typing, data entry, and computer navigation with accuracy.

• Ability to communicate effectively through in-person conversations, telephone, email, and virtual meetings.

• Ability to maintain focus and perform detailed analytical and administrative tasks for extended periods.

• Ability to occasionally lift and carry office materials or equipment weighing up to 10 pounds.

Travel: Some travel may be required for this position. Approximately up to 10-15%. 

Other Duties: 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

WHAT WE OFFER

• Career Growth: An opportunity to enter a job that allows you to learn new skills or use a variety of them that may lead you to uncover other career opportunities.
• Learning & Development: At SPS, we promote a work culture of learning so that you can develop to be the best at what you do.
• We Recognize Talent: We offer a variety of recognition programs for all levels of employees.
• Paid Time Off: Full time: Minimum of 80 hours/calendar year. Part time/temporary: Minimum of 1 hour for every 30 hours worked. PTO amounts may increase based on tenure and/or the assigned account.  PTO allows employees to take approved time off for any reason.
• Bonuses: Are available for employee and client referrals for current employees.
• Benefit Offerings: Medical, Dental, Vision, HCFSA, DCFSA, HSA, Commuter Transit and Parking Pre-Tax Plans, Supplemental Life Insurance, Accident Insurance, Critical Illness, Hospital Indemnity, Legal Program, Identify Theft Protection, Pet Discounts, Pet Insurance, Group Home and Auto Insurance, EAP, Short Term Disability, Life Insurance, Education Discounts, 401k w/ matching, and Entertainment Discounts.
  • Note: Please inquire with the Human Resources team for benefit offerings per role as regular positions that routinely are under 30 hours/week may have a different benefit offering.

About SPS

SPS is a global workplace solutions and business transformation company operating in more than 20 countries. Across North America, we help clients enhance workplace experiences and business operations through services including workplace support, physical and digital mailroom solutions, intelligent document processing, reception and concierge services, and other business support offerings.

Our clients include leading organizations across banking, insurance, legal, higher education, professional services, and many Fortune 500 companies.

At SPS we embrace the uniqueness of our employees and are committed to the fair and equal treatment of all people, applicants, and employees by promoting a culture of access, inclusion, equity and diversity.

SPS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual and reproductive health choices, national origin, age, disability, genetics, military status, gender identity or expression, sexual orientation and/or any other status protected by applicable law.

Colorado only: We accept applications for an expected minimum of 5 days from the date it is posted. The posting may remain open longer as needed to ensure a robust and inclusive applicant pool.

To ensure a fair and authentic interview process, applicants may not use AI tools or any other form of real-time assistance during interviews. SPS team members may use transcription or note-taking technology solely to support accurate interview documentation. No AI or automated decision-making tools are used to screen, assess, or select candidates for this role. SPS uses the Greenhouse Applicant Tracking System to facilitate application management and recruiting workflows. Human recruiters and hiring managers review applications and exercise independent judgment throughout the hiring process.

SPS offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.

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