Director, E-commerce

Join SRTX, where textile innovation meets a dynamic, performance-driven culture. As a B Corp certified company, SRTX leads the way in sustainability and technology with our groundbreaking product, Sheertex—one of the world’s strongest polymers, offering 50 times more wears than average tights, and making a lasting environmental impact. But it’s our people and our culture that truly set us apart.

At SRTX, we live by four core values that shape everything we do:

• Be Resilient: Challenges and change are part of the game, and we embrace them with enthusiasm. Whether a project shifts direction or fails, we rise to the next opportunity with the same energy and problem-solving mindset. Adaptability, persistence, and a passion for tackling hard problems are at the heart of resilience at SRTX.
• Get Sh*t Done: Speed, creativity, and focus drive our ability to scale and grow. At SRTX, you can trust that when a task is handed off, it will be completed efficiently and effectively. We cut through complexity, prioritize the right things, and push forward with urgency, ensuring that we meet our goals and exceed expectations.
• Give a F*ck About SRTX: Passion and pride fuel our work. Every member of our team cares deeply about doing the right thing for SRTX, showing their commitment through action and accountability. This sense of ownership and dedication is key to our success as we strive to lead the textile industry into a more sustainable future.
• Be Shame Free: We hold ourselves to high ethical standards, pushing for continuous improvement without compromise. At SRTX, we encourage transparency and accountability, empowering our team to make bold decisions without fear of failure or judgment.

Our performance-based culture thrives on collaboration and innovation. With 250+ problem-solvers working across departments in our shared office and factory headquarters, every team member has the chance to leave a lasting impact. SRTX is where passion, resilience, and innovation come together to shape the future of textiles.

The Director of eCommerce will be instrumental in shaping the strategic landscape of our online presence and operations to meet the evolving demands of the digital marketplace. Reporting directly to the VP of eCommerce, this individual will be tasked with designing and implementing innovative eCommerce strategies to drive measurable improvements across our key performance indicators and further our business objectives.

The role:

• Develop and execute robust eCommerce strategies that align with our company's objectives and drive significant growth in our online presence.
• Collaborate with the Performance Marketing Lead and eCommerce Specialist to implement cohesive and impactful marketing campaigns across major digital platforms.
• Utilize deep expertise in Shopify, Klaviyo, VWO, Sanity.io, and Attentive to help optimize our eCommerce site and personalize customer interactions (CRO).
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our eCommerce strategy.
• Help Manage and allocate eight-figure digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
• Provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
• Foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
• Engage with senior executives, including the CEO and other VPs, to align eCommerce strategies with overall business goals and secure buy-in for strategic initiatives.
• Support the company's commitment to social and environmental responsibility by integrating sustainable practices into strategic initiatives and daily operations, reflecting our dedication to achieving Net Zero carbon emissions and full Circularity within the set timeline.
• Serve as a key strategic advisor, providing actionable insights and recommendations to optimize operational efficiency and support the company's continued growth and scalability.

Qualifications:

• Minimum of 10 years of experience in eCommerce, particularly in a DTC or B2C environment.
• Proven expertise in managing and optimizing eCommerce platforms, with a mastery of Shopify.
• In-depth knowledge of eCommerce strategies, including funnel optimization and direct marketing.
• Proficient in using advanced tools like Klaviyo, Attentive, Looker Studio,  VWO, Sanity.io, etc.
• A strong analytical mindset and experience with data-driven decision making.
• Comfortable deploying and managing 8-figure digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
• Hands-on approach with a readiness to act as an individual contributor when necessary, including during evenings and weekends, ensuring agility and responsiveness in all aspects of eCommerce operations.

What we offer:

• RRSP matching contribution 
• Birthday day off & Sheertex tights gift
• Employee perks program
• Parental leave & PPE allowance
• Paid time off & sick leave
• Health & dental benefit insurance 
• Access to Telemedicine services (Dialogue)
• Donation matching & volunteer time off
• Commute perks with Opus & Cie & bike program
• Learning & career growth opportunities 
• Snacks, coffee, and a collaborative work environment!

We are excited to welcome a dynamic individual to join our team and contribute to our mission. If you possess the skills and experience outlined above, and thrive in a fast paced, ever changing environment, we encourage you to apply. Together, let's innovate, grow, and make a meaningful impact. Join us in shaping the future of SRTX!

In alignment with SRTX’s conviction that social and environmental sustainability is a natural part of being a successful business, it is incumbent for managers and above to reflect those values in their everyday decision-making. We require all employees to act ethically, transparently and responsibly. SRTX is committed to achieving Net Zero carbon emissions and full Circularity within the next several years. This commitment manifests across business activities for which you are responsible as outlined elsewhere on this job description.