Growth Marketing Manager, Integrated Campaigns & Webinars

We’re looking for a Growth Marketing Manager who will lead integrated marketing campaigns and manage StackAdapt’s webinar program. This role is hands-on, collaborative, and data-driven, responsible for delivering multi-channel campaigns that drive pipeline and awareness while ensuring webinars remain a consistent source of education, engagement, and lead generation. The ideal candidate thrives at the intersection of strategy, execution, and cross-functional coordination.

 

StackAdapt is a Remote First company. We are open to candidates located anywhere in the United States or Canada for this position.

What You'll Be Doing:

Integrated Campaigns

• Develop and execute integrated campaigns that support pipeline growth, product launches, and awareness initiatives.
• Translate audience insights and product messaging into campaign briefs, creative assets, and program plans.
• Lead campaign kickoff, alignment, and weekly project management to ensure deliverables across content, design, and digital channels are on track.
• Manage campaign content repositories and coordinate asset production (landing pages, guides, blogs, emails, ads).
• Partner with PMM, Content, and Digital teams to build full-funnel channel and content activation plans.
• Support regional campaign execution (NA, APAC, EMEA) with direction from senior leaders.
• Collaborate with Marketing Operations on audience targeting, lead capture, and reporting accuracy.
• Track campaign performance and provide post-campaign analysis with recommendations for optimization.

Webinars

• Own end-to-end webinar execution, from topic selection and speaker coordination to promotion, delivery, and follow-up.
• Partner with Product Marketing, Sales, and subject matter experts to develop compelling, high-value webinar content.
• Build and execute promotional plans across email, social, website, owned and paid channels to drive attendance and engagement.
• Manage webinar logistics including BigMarker setup, run-of-show, dry-runs, and live event operations.
• Analyze webinar performance, engagement metrics, and pipeline contribution, and share insights with stakeholders.
• Ensure operational excellence in platform management, QA, and attendee experience.
  
  

G2 Program & Social Proof (Supporting Function)

• Support quarterly G2 review collection campaigns and collaborate on amplification of G2 assets across owned and paid channels.
• Partner with Product Marketing and Content to ensure G2 insights inform campaign messaging and positioning.
• Maintain awareness of G2 performance metrics and contribute to reporting and insights shared with leadership.
• Maintain profile hygiene and category strategy and coordinate content updates with the wider team.
  
  

Performance Measurement & Optimization

• Track and report on campaign KPIs (MQLs, SQLs, pipeline contribution, website engagement).
• Deliver post-campaign and post-webinar analyses with actionable insights for iteration.
• Identify blockers or performance gaps and escalate recommendations for improvement.
  
  

Cross-Functional Collaboration

• Collaborate with channel leads (paid search, paid social, email, events) to activate campaigns.
• Partner closely with Product Marketing and Sales Enablement to ensure webinar and campaign content aligns with GTM priorities.
• Serve as campaign and webinar point-of-contact for execution alignment across teams.
  
  

Ownership & Growth

• Take ownership of execution-level decisions with guidance from senior team members.
• Contribute to process documentation, playbooks, and best practices for campaign and webinar execution.
• Operate as an independent project manager while escalating strategic decisions appropriately.

 

 

 

 

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

 

2024 Best Workplaces for Women and in Canada by Great Place to Work®