Director, Retail Brand Experience

About us: Stanley - Built for Life® since 1913. 

Stanley 1913 has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular QuencherTM series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com. 

Position Overview  

Stanley 1913 is seeking a Director of Retail Brand Experience to strengthen our brand presence and lead the development of impactful consumer experiences across retail environments in North America. This role is responsible for translating Stanley’s core values into thoughtful, well-executed experiences across direct-to-consumer (DTC) channels and key retail touchpoints. The ideal candidate combines strong brand sensibility with commercial insight and has a track record of delivering high-quality, consistent consumer experiences that support both brand and business objectives.  

What You’ll Do 

• Design scalable in-store experiences, merchandising strategies, and seasonal campaigns that emotionally connect with consumers while supporting sell-through goals.  

• Develop complete toolkits for retail partners that include visual merchandising mentorship, brand storytelling assets, and turnkey activation plans.  

• Partner with creative and brand to bring seasonal narratives to life in physical retail environments.  

• Collaborate with global and regional teams to align North American retail execution with broader brand initiatives.  

• Act as a key liaison across creative, sales, brand marketing, and retail teams to ensure integrated planning and consistent execution.  

• Lead agency and partner relationships to deliver high-quality, on-brand creative across retail formats.  

• Work cross-functionally with product, digital, and field marketing teams to support seamless go-to-market strategies.  

• Craft shopper insights, retail analytics, and competitive audits to craft strategy and improve the in-store consumer journey.  

• Track and report on retail performance metrics including foot traffic, dwell time, engagement levels, and return on investment for key activations.  

Who You Are 

• Bachelor’s degree in Marketing, Communications, Design, or related field required; MBA or design-related certification a plus.  

• 10+ years of experience in Global brand marketing, retail experience, or experiential marketing, preferably with lifestyle, premium consumer, or CPG brands.  

• Proven track record of leading in-store and retail brand activations across North America and Global preferred.  

• Experience running agency relationships, creative development, and toolkit execution.  

• Deep understanding of Global retail environments including DTC, specialty, wholesale, and mass retail.  

• A strong aesthetic eye and understanding of consumer culture and retail trends.  

• Confidence in leading teams and projects from concept through execution.  

• Passion for Stanley’s mission and values—Creativity, Building, and Invention.

Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com. 

Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley North America, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

About our parent company: Morgan Street Holdings   

Stanley 1913 is part of Morgan Street Holdings (formerly HAVI), a privately owned enterprise with a diverse portfolio of operating companies. These include HAVI Supply Chain, tms, Stanley 1913, and Continental, which provide best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe. 

Morgan Street Holdings supports Stanley 1913 with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.