Consumer Insights Manager

About us: Stanley - Built for Life® since 1913. 

Stanley 1913 has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular QuencherTM series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com. 

Position Overview

If you’re motivated by uncovering what makes consumers tick and turning that into action, this role is for you. As Consumer Insights Manager, you’ll be the go-to expert on evolving consumer needs, using a multifaceted mix of data, storytelling, and foresight to influence product, brand, and growth strategies. Your insights will help Stanley stay ahead of the curve—building on a legacy while boldly charting what’s next. You’ll work closely with a range of teams to embed a consumer-first mindset across the business, ensuring our decisions reflect both the head and the heart of the people we serve. This role reports into the Sr. Director of Brand Strategy & Consumer Insights withing the Marketing organization. Join us today!

What You'll Do

Consumer Understanding & Segmentation

• Lead foundational research to define and evolve our target consumer segments, journey mapping, and need states across categories.
• Manage and refresh audience personas using both primary research and behavioral data.

Brand & Creative Strategy Support

• Partner with Brand and Creative teams to advise campaign development and assess brand health through ongoing tracking and ad hoc brand perception studies.
• Translate insights into briefs and frameworks that elevate storytelling and connect emotionally with consumers.

Innovation & Product Development

• Collaborate with Product, Design and Innovation teams to identify whitespace opportunities and validate product-market fit through concept testing, usage & attitude studies, and co-creation sessions.
• Inform pipeline prioritization through demand sizing, trend analysis, and market landscaping.

Quantitative & Qualitative Research

• Shape and supervise primary research studies (U&A, tracking, concept testing, ethnography, etc.) through a mix of in-house tools and external agencies.
• Analyze and synthesize findings into clear, compelling narratives tailored to different collaborators.

Collaborator Interaction

• Be a strategic partner across functions, building internal alignment and promoting a consumer-centric culture. Partner to inform product strategy across various phases of planning: innovation, product briefing, design concepting, functional design, product marketing/messaging.
• Share findings with senior leaders and teams, encouraging decision-making and refining action plans.

Trend & Foresight Monitoring

• Stay on top of cultural, category, and behavioral trends that could influence future consumer behaviors and expectations.
• Curate and communicate actionable implications from trend reports and foresight analysis.

Who You Are

• Managed end-to-end global studies, synthesizing info for diverse audiences.
• Proactively communicates needs, timelines, and deliverables across cross-functional teams, with a strong understanding of seasonal calendars and go-to-market processes.
• Aligns insights to Brand, Product, Category, and Regional strategies to inform and elevate decision-making.
• Experienced in prioritizing, budgeting, and completing end-to-end consumer research using both internal and external resources. Eager to engage in both the strategic and tactical elements of project planning and performing.
• Skilled at managing multiple concurrent programs and shifting between high-level strategic feedback and tactical execution.
• Strong analytical thinking — balances consumer insight with brand and commercial objectives.
• Excels in fast-paced, dynamic environments with overlapping timelines and changing priorities and is comfortable making decisions, occasionally with partial information.
• Collaborative, confident communicator across all organizational levels and global teams.
• Deep curiosity about consumer behavior, culture, and emerging market trends.
• Strong written and verbal communication skills, with a curiosity about storytelling and simplifying the complex.
• 5+ years of experience in consumer insights or market research in consumer goods, retail, or related industries, applying findings to product development.
• Demonstrated experience managing both quantitative and qualitative research methodologies, including usage & attitudes (U&A), segmentation, brand tracking, concept testing, and ethnographic studies.
• Proven track record to distill research into actionable insights that inform brand, product, and go-to-market strategies.
• Proficient with key research tools and platforms, including:
• Quantitative: Qualtrics, Zappi, Dynata, GWI, NielsenIQ, Numerator
• Qualitative: dscout, Discuss.io, Recollective, Remesh, or similar.
• Analytics & Visualization: Excel, Power BI, Tableau, Google Analytics (GA4).
• Trend & Cultural Tools: Mintel, WGSN, Trendwatching, NetBase or Sprinklr
• Experienced with building compelling, well-designed PowerPoint presentations. Highly proficient with Excel and experience with AI-assisted research tools a plus.
• Bachelor's degree in Marketing, Sociology, Psychology, Anthropology, Business, or a related field; Master’s degree or equivalent experience are a plus.
• Experience working with or managing external research agencies or vendors.

#LI-Remote

Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com. 

Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley North America, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

About our parent company: Morgan Street Holdings   

Stanley 1913 is part of Morgan Street Holdings (formerly HAVI), a privately owned enterprise with a diverse portfolio of operating companies. These include HAVI Supply Chain, tms, Stanley 1913, and Continental, which provide best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe. 

Morgan Street Holdings supports Stanley 1913 with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.