Brand Marketing Manager - Lifestyle and Inline

About us: Stanley - Built for Life® since 1913. 

Stanley 1913 has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular QuencherTM series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com. 

Position overview 

Join Stanley 1913 as the Brand Marketing Manager – Lifestyle and Inline. You will play a vital role in developing and implementing marketing approaches that help realize our bold vision. The position entails taking charge of North America activations and guiding captivating campaigns that speak to a wide range of consumer audiences within the region. Partnering cross-functionally, you’ll help launch marketing programs that align with our brand direction, driving growth, deepening brand affinity, and building lasting consumer connections. 

What you'll do 

• Support strategy for seasonal collections, core products, and new category launches across the U.S. and Canadian markets. 
• Craft compelling product and brand narratives that resonate with North American consumers across digital, retail, and experiential touchpoints. 
• Lead the development and execution of integrated marketing plans that align brand, digital, social, PR and experiential channels to drive awareness, engagement and conversion across all consumer touchpoints. 
• Develop and execute a comprehensive strategy for activations, events, and sponsorships that align with business and brand objectives. 
• Collaborate with cross-functional teams and conduct market research to understand North American consumer behavior, cultural trends, and the competitive landscape. 
• Define clear positioning frameworks, benefit statements, and messaging hierarchies tailored to North American customer segments. 
• Partner with creative, content, and merchandising teams to develop campaign briefs, lookbooks, retail collateral, and product education tools specific to the North American market. 
• Set benchmarks and lead campaign performance analysis and reporting to inform future launches and improve regional marketing efficiency. 

Who you are 

• Bachelor’s degree in Marketing or a related field, or equivalent practical experience. 
• 3+ years of experience in product marketing or brand marketing, ideally at a global lifestyle or consumer brand. 
• Proficient in developing and implementing campaigns, with a shown history of effective product debuts and cooperative marketing efforts. 
• Possessing keen insights and high emotional intelligence, with a profound grasp of consumer preferences and cultural shifts in North America. 
• Highly collaborative and experienced in working cross-functionally with creative, merchandising, and content teams. 
• Strong storyteller, briefing creatives and crafting brand voice across channels. 
• Curious, trend-savvy, and passionate about composing, culture, and emotionally resonant branding. 

Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com. 

Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

About our parent company: Morgan Street Holdings   

Stanley 1913 is part of Morgan Street Holdings (formerly HAVI), a privately owned enterprise with a diverse portfolio of operating companies. These include HAVI Supply Chain, tms, Stanley 1913, and Continental, which provide best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe. 

Morgan Street Holdings supports Stanley 1913 with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.