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Senior Manager, Influencer Marketing

United States

WE ARE STARFACE

Since launching in 2019, Starface has transformed the historically negative experience of having acne into something joyful, relatable, and expressive. As the first complexion brand to combine efficacy and optimism, we’ve created a category of our own: effective, playful skincare that makes people feel good. We take skincare concerns once thought of as flaws and turn them into opportunities for self-expression—because it’s all just skin.

From our colorful hydrocolloid pimple patches to limited-edition collaborations with fan-favorite characters like Hello Kitty and Snoopy—and fashion brands like Marc Jacobs’ Heaven—Starface lives at the intersection of beauty, culture, and community. Alongside our award-winning patches, we now offer salicylic acid skincare, pore strips, and lip balm. Many of our products, including Star Balm, were born from years of customer demand, reflecting our ability to grow across categories while staying true to who we are.

Starface World is a positively uplifting place where everyone is safe and accepted exactly as they are. We support causes and actively work to help build a more supportive universe. That same philosophy guides how we care for skin: we don’t identify imperfections—we nurture what’s there.

Our team is a growing group of passionate, empathetic, creative people who are eager to learn. We are committed to a sustained focus on diversity, equity, anti-racism, and inclusion.

your impact @ starface

Starface is looking for a Senior Manager, Influencer Marketing to lead and scale our creator ecosystem across platforms and communities. In this role, you’ll report directly to our SVP, Marketing and own the influencer marketing function end to end—defining strategy, driving execution, and building a best-in-class creator program that delivers both cultural relevance and measurable business impact.

In this role, you’ll work cross-functionally with Growth, Creative, Social, PR, and Brand Marketing to bring product launches and brand initiatives to life through creators. You’ll play a critical role in shaping how Starface shows up in culture—building long-term relationships with creators, evolving our approach to influencer marketing, and establishing it as a key driver of both brand and performance.

The right person for this role is both highly creative and deeply analytical, a strong operator, and a relationship-driven leader. You have a clear point of view on the creator landscape, know how to translate brand strategy into breakthrough content, and are equally comfortable operating at a strategic level as you are executing day to day.

At Starface, we’re caring, joyful, bold, and resilient. We love people who defy convention and bring curiosity, leadership, and a bias toward action. If you’re excited to build and evolve a program with outsized impact—and thrive at the intersection of culture, creativity, and performance—please keep reading.

we’ll count on you to

  • Own and evolve the creator strategy: Define and lead the influencer marketing roadmap across TikTok, Instagram, YouTube, and emerging platforms, ensuring alignment with brand and growth goals
  • Build and scale a best-in-class creator ecosystem: Identify, recruit, and develop a diverse, culturally relevant network of creators, building long-term partnerships that drive consistent, high-quality output and brand advocacy
  • Lead creative direction and briefing for creators: Develop insight-driven, platform-native briefs that translate brand strategy into compelling, authentic storytelling
  • Own end-to-end program execution: Lead campaign execution across multiple concurrent initiatives, including planning, contracting, onboarding (CreatorIQ), approvals, timelines, and delivery
  • Act as the central driver of cross-functional integration: Partner closely with Growth, Creative, Social, PR, Retail, and Product teams to ensure influencer is embedded across all major campaigns and launches
  • Own performance and optimization: Define and track KPIs including creator onboarding, organic views, EMV, and content volume; analyze performance and continuously optimize strategy and investment
  • Deliver reporting and insights: Translate creator performance into clear, actionable insights that connect to business outcomes and inform broader marketing decisions
  • Stay ahead of trends and culture: Maintain a strong point of view on platform evolution, creator trends, and cultural moments to keep Starface innovative and relevant
  • Own and scale the influencer function: Build and refine systems, processes, and infrastructure to support program growth, while managing external partners and tools
  • Lead and develop the team: Manage, develop, and mentor 1-2 direct report(s) , fostering growth while building a high-performing, scalable function

this role is for you if

  • You have 6–8+ years of experience in influencer, creator, or partnership marketing, ideally within CPG, beauty, or lifestyle brands
  • You’ve owned and scaled influencer programs with both creative and performance accountability
  • You’re a strategic thinker who can translate brand and business goals into effective creator programs
  • You have a strong track record of developing briefs that lead to high-performing, culturally relevant content
  • You’re highly organized and can manage complex programs across multiple workstreams and timelines
  • You’re data-driven and comfortable using performance metrics to guide decisions and optimization
  • You’re an excellent communicator and relationship builder with creators, agents, and agencies
  • You have deep platform fluency and understand how content evolves across formats and audiences
  • You have experience with influencer platforms such as CreatorIQ, Aspire, Grin, LTK, Impact, or similar
  • You have experience managing or mentoring team members and building scalable processes
  • You’re scrappy, proactive, and solution-oriented
  • You balance creativity with analytical thinking and have a strong sense of taste
  • You enjoy building systems, processes, and programs from the ground up
  • You take ownership and operate with a founder mindset
  • You bring positive energy, curiosity, and low ego to your work
  • You have a strong bias toward action and follow-through
  • You embody our values: joyful, resilient, bold, and caring

bonus points for (nice to have, but not required)

  • Experience in skincare, beauty, or community-driven brands
  • You’ve integrated creator content into paid media or performance marketing strategies
  • You have a strong point of view on the future of influencer and creator marketing

salary & benefits

  • The compensation range for this role is $120,000-$135,000 base depending on level of experience, as well as bonus eligibility.
  • Additional benefits include:
    • Access to high-quality health care options
    • Access to a 401k with 5% employer match eligibility
    • 4 weeks of vacation plus up to 20 paid holidays
    • 12 weeks fully paid parental leave 
    • 5 days of pet-ernity leave for pet adoption
    • Home office & internet supplement stipend  
    • Annual learning & development stipend
    • Flexible Fridays, and Summer Fridays
    • Fully remote work environment 
    • ...and much, much more!

Starface is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do.  We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.  We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.  Starface is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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