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CEO & Founder, Non-Rx Digital Storefront

Remote

About The Job

At least half of patient visits result in doctors recommending non-prescription products or services, but these recommendations are often given in a vague, untracked manner, such as a post-it note. This leaves patients burdened with researching critical health and wellness products on their own, with little assurance about quality or appropriateness. For healthcare providers, this fragmented process makes it difficult to monitor outcomes or ensure consistent quality, and organizations risk losing valuable referrals and revenue to external retailers.

Redesign Health is looking for a visionary Founder to lead Onyx, a new venture poised to transform this experience. Onyx is an innovative online platform that streamlines the patient journey from recommendation to doorstep, providing a seamless, trusted channel for non-Rx product purchases directly from their doctor’s recommendation.

Why now

  • Consumer Appeal: Strong patient / consumer demand for non-Rx recommendations from their practitioners - but no structured platform to deliver such recommendations
  • Cultural Shift for Providers: Whereas clinical providers have historically separated themselves from health & wellness, a rise in patient education has resulted in the bridging of these two silos
  • Technological & Logistics Innovations: Onyx can blend proprietary software for product curation and quality monitoring, with off-the-shelf developments in consumer-facing storefronts and 3PL logistics
  • Market Potential: Incumbents in the space have largely focused on complementary alternative medicine providers or veterinarians - leaving MDs and health systems largely untapped
  • Mission Driven: Onyx envisions a future where world-class patient health integrates clinical services with quality non-Rx products, services and lifestyle recommendations to meaningfully improve patient health. 

What you’ll do

  • As the founder of this company, you’ll set the vision, define the strategy from launch to scale, and build early versions of the product to test and iterate. 
  • Most importantly, you will identify the right problems to solve, conduct user and market testing, and iterate quickly to find product-market-fit.
  • As the founder, you will build the business from the ground up with full responsibility for every aspect of the new company. 

What you’ll need:

  • Required Background
    • Leading Product Development End to End: Background building and launching consumer-facing marketplaces, with an understanding of user experience design and user/customer acquisition for a Health & Wellness storefront. 
    • 0-1 or Rapid Growth Leadership: Leadership role in driving business results in an early-stage rapid growth context.
    • Scaled value with finite resources: Successfully scaled a product or service in a resource-constrained context. 
    • Go-to-Market: Led the strategy and execution of bringing a product or service to market through segmenting customers (Providers, Health Systems), testing distribution channels, applying different marketing tactics, and/or direct customer interactions.
  • Preferred Background
    • Healthcare Technology: Cursory understanding of healthcare systems and how to sell similar products to Providers, with an understanding of EHR integrations, telehealth platforms, and HIPAA-compliant technologies.
    • Build & Scale: Developed a product or service to meet market needs and then adapted it to grow the customer base and revenue.
  • Skills & Attributes
    • Relentlessness: A combination of perseverance, urgency, and decisiveness; it is an unwavering determination to achieve goals despite obstacles, making prompt and firm decisions along the way.
    • Versatility: The ability to adapt and learn new skills to take on a variety of roles and responsibilities across contexts.
    • Strategic Thinking: The ability to rationally analyze and flexibly navigate complex information, envision long-term opportunities and goals, and develop a path forward to achieve those goals with an agile and dynamic mindset.
    • Customer Orientation: A focus on deeply understanding and responding to customer needs and feedback to drive product development, improve user experience, and foster commitment.
    • Growth Mindset: The belief in one’s ability to improve through continuous learning, resilience, and adapting to change. 

Why Redesign

  • Founders have partnered with Redesign Health to launch over 60 startups since 2018, and in doing so have developed expertise in building new companies from 0 to 1
  • Redesign Health’s broad network of advisors, investors, and healthcare incumbents enable Founders to open doors and accelerate traction for their businesses 
  • Founders have seed capital on day-1 with the opportunity to unlock additional capital based on their venture’s performance and traction
  • Redesign Health’s platform supports Founders with best practices for 0 to 1 builds and scale
  • Founders join the Redesign Founder Community of high-performing leaders transforming every aspect of healthcare

 

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Redesign Health is a proud Equal Opportunity Employer – we recruit, train, compensate, and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.

About Redesign
Redesign Health is a healthcare innovation platform. We bring together entrepreneurs, industry experts, and investors to launch companies that transform the healthcare system and empower people to live their healthiest lives. Our companies include Calibrate, Jabra, Vault Health and Jasper. We’re funded by permanent capital from world-class institutional investors and entrepreneurs.

At Redesign Health, we’ve unlocked healthcare innovation at scale, and a key aspect of progress toward our mission of redesigning health for everyone is understanding the impact the companies we create have on the healthcare industry and the people who use it. 

All of Redesign Health's research and investment is aimed at transforming the healthcare system. Every idea funded by Redesign Health aims to improve the health of our population, reduce the cost of care, and transform the experience of patients and providers. 

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