Back to jobs

Sr. Product Marketing Manager - Remote

United States (Remote)

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.

About the Role
Steer is looking for an experienced Sr. Product Marketing Manager (PMM) to join our team. You will be the sole PMM to spearhead all GTM (Go-to-Market) activities, partnering with product, channel marketing, sales, and CS to create marketing collateral to support the GTM team, and lead product growth. This role will require translating customer insight into action, clear and impactful communication, creativity, and a genuine passion for Steer’s mission and product. Your focus will be generating leads, increasing customer engagement, and maximizing revenue opportunities.

You Will

  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape.
  • Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points.
  • Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
  • Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors.
  • Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences.
  • Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers.
  • Create training materials and resources for CS and channel partners to ensure product mastery.
  • Manage and optimize product launch campaigns to generate leads and drive product awareness.
  • Collaborate with the content marketing team to develop engaging content that educates and informs potential customers.
  • Track and analyze product marketing performance metrics and identify areas for improvement.

 

You Have

Must Have:

  • Minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • Strong understanding and experience using Pendo (or similar).
  • Experience working with software product organizations and a deep understanding of operating in a tech environment. 
  • Experience with upsell and/or onboarding in a product marketing capacity.
  • Proven experience launching new products with a fully integrated go-to-market plan and execution.
  • Strong understanding of B2B sales methodologies and customer support best practices.
  • Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
  • Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms.
  • Passion for B2B SaaS and the target market's challenges.
  • Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously.
  • You think from a user’s point of view and want to get better at it all the time.

 

Nice to Have:

  • Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling).
  • Experience developing KB articles and other self-service resources.
  • Familiarity with sales enablement tools and methodologies.
  • Experience creating content for channel partners.
  • Understanding of SEO best practices for internal search functionality.

 

Interview Process

  1. Recruiter Screen (30min)
  2. Hiring Manager Interview (60min)
  3. Behavioral Interview (45min), Career Journey Interview (60min)
  4. Case Study Presentation (60min), Executive Interview (30min)

 

We Offer

  • 100% remote
  • 100% employer paid medical insurance
  • Flexible PTO with 15 days minimum
  • Generous Parental Leave
  • 401k
  • Learning Stipend
  • WFH Equipment
  • Chance to work with the latest technology
  • A collaborative and innovative work culture
  • Opportunities for career growth and development

 

At Steer, we value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Steer’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.