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Sr. Product Marketing Manager - Remote

Canada (Remote)

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.  In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. 

About the Role
Steer is looking for an experienced Sr. Product Marketing Manager (PMM) to join our team. You will be the sole PMM to spearhead all GTM (Go-to-Market) activities, partnering with product, channel marketing, sales, and CS to create marketing collateral to support the GTM team, and lead product growth. This role will require translating customer insight into action, clear and impactful communication, creativity, and a genuine passion for Steer’s mission and product. Your focus will be generating leads, increasing customer engagement, and maximizing revenue opportunities.

You Will

  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape.
  • Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points.
  • Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
  • Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors.
  • Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences.
  • Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers.
  • Create training materials and resources for CS and channel partners to ensure product mastery.
  • Manage and optimize product launch campaigns to generate leads and drive product awareness.
  • Collaborate with the content marketing team to develop engaging content that educates and informs potential customers.
  • Track and analyze product marketing performance metrics and identify areas for improvement.

 

You Have

Must Have:

  • Minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • Strong understanding and experience using Pendo (or similar).
  • Experience working with software product organizations and a deep understanding of operating in a tech environment. 
  • Experience with upsell and/or onboarding in a product marketing capacity.
  • Proven experience launching new products with a fully integrated go-to-market plan and execution.
  • Strong understanding of B2B sales methodologies and customer support best practices.
  • Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
  • Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms.
  • Passion for B2B SaaS and the target market's challenges.
  • Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously.
  • You think from a user’s point of view and want to get better at it all the time.

 

Nice to Have:

  • Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling).
  • Experience developing KB articles and other self-service resources.
  • Familiarity with sales enablement tools and methodologies.
  • Experience creating content for channel partners.
  • Understanding of SEO best practices for internal search functionality.

 

Interview Process

  1. Recruiter Screen (30min)
  2. Hiring Manager Interview (60min)
  3. Collaborative Interview (45min), Career Journey Interview (60min)
  4. Case Study Presentation (60min), Executive Interview (30min)

 

We Offer

  • 100% remote
  • Health, Dental & Vision Insurance
  • Flexible PTO with 15 days minimum per year
  • Health days
  • Generous Parental Leave
  • Learning Stipend
  • WFH Equipment
  • Chance to work with the latest technology
  • A collaborative and innovative work culture
  • Opportunities for career growth and development

 

 

Why Join Steer?

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. 

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.



We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

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