Senior Product Manager

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.  In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. 

About the Role

We’re looking for a Senior Product Manager to transform the automotive aftermarket industry by building innovative, high-impact solutions that help auto repair shops thrive. You’ll drive the vision, roadmap, and go-to-market strategy, leading a cross-functional squad to optimize workflows, strengthen customer relationships, and drive business growth. Reporting to the VP of Product, this high-visibility role will shape the future of our platform and redefine success for auto repair businesses.

Candidates must be within commuting distance to the Waltham, MA office for monthly meetings.

You Will

• Develop and communicate a clear product strategy that aligns with your squad’s goals and objectives.
• Build and maintain a product roadmap that outlines the product's development journey and milestones from conception to launch.
• Lead and encourage cross-functional teams, including engineers, designers, marketers, sales, and customer success to build and launch high-quality solutions.
• Conduct market research and analysis to find opportunities, trends, and customer needs.
• Talk with customers on an ongoing basis to maintain a deep understanding of their needs and preferences.
• Drive a tailored and business value-aligned technology evaluation process, driving real growth and CX improvements. 
• Collaborate closely with prospects, channel partners, our sales and customer success teams to deliver solutions and channel feedback to inform and improve the product.
• Champion creative solutions to build a process and partnership that is grounded in customer empathy, and product best practices in a high-paced start-up environment.

You Have

Must Have:

• 5 years of product management experience with Enterprise or SaaS, delivering end-to-end products from ideation to launch.
• Undergraduate degree (Computer Science, Business, Economics, Marketing, or similar) or equivalent experience.
• Usability/UI optimization experience. 
• Consistent track record of delivering products with global, cross-functional teams - engineering, design, sales, marketing and partnerships.
• Excellent communication and storytelling skills to communicate sophisticated topics to diverse set of both technical and business collaborators.
• Analytical skills to make data-driven decisions (e.g. analyze product usage). 
• Obsessed with detail, have good logical, sound analytical and numerical capabilities.
• Ability to modify approach as per changing stakeholders, conditions, circumstances and feedback. 
• You consistently view things from the user's perspective and are always striving to improve in this area.

Nice to Have:

• SaaS experience. 
• Experience working with small business owners.
• Pendo experience or similar. 
• Tableau, PowerBI, or similar. 
• SQL skills. 

Interview Process

1. Recruiter Screen - 30min
2. Hiring Manager Interview - 60min
3. Technical Interview - 30min, Product Sense Interview - 30min, Career Journey Interview - 45min
4. Case Study Presentation - 60min, Executive Interview - 30min
5. Reference Checks

We Offer

• Health, Dental & Vision Insurance
• HSA and FSA options
• 401k
• Flexible PTO with 15 days minimum per year
• Health days
• Generous Parental Leave
• Learning Stipend
• WFH Equipment
• Chance to work with the latest technology
• A collaborative and innovative work culture
• Opportunities for career growth and development

Why Join Steer?

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. 

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.



We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.