New

Sr. Sales Manager

Waltham, Massachusetts, United States

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.  In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. 

About The Role

Steer is building one of the fastest-growing GTM engines in automotive SaaS, and we’re looking for a Sr. Sales Manager to lead from the front. This is a high-impact leadership role sitting at the intersection of pipeline generation and revenue conversion — you’ll own both the BDR and AE motion, or come in strong on one side with a genuine hunger to master both.

This is a hands-on job. You’ll be listening to calls, coaching in real time, running blitzes, and building a team that wants to get better every day. You know the math of sales, you coach off data, and you’re interested in how AI tools can make your reps sharper and faster.

We measure success three ways: rooftops added, MRR grown, and the success of your reps.

 

This role is hybrid, 3 days per week in our Waltham, MA office, and reports to our Head of Sales.

 

You Will:

  • Lead & Develop the Team: Hire, onboard, and develop strong BDR and AE talent. Build a culture of accountability, learning, and high performance. Track rep progression and create clear paths from BDR to AE.
  • Coach With Data: Use activity metrics, conversion rates, connect rates, and pipeline data to pinpoint where each rep needs to improve. Run daily and weekly call reviews, role-plays, and live coaching sessions.
  • Own the Full Funnel: Partner with BDRs on prospecting quality and handoffs, and with AEs on demo execution and close rates. Connect top-of-funnel activity to revenue outcomes.
  • Build & Maintain the Playbook: Working with Sales Enablement, create and keep updating the Sales Playbook covering prospecting, cold calling, objection handling, and closing in our vertical.
  • Use AI Tools: Bring AI into your team’s workflow where it helps, whether that’s call intelligence, outreach personalization, pipeline forecasting, or rep coaching.
  • Operate Strategically: Work with Marketing, RevOps, and Sales Leadership to align the team with company priorities. Deliver accurate forecasts and performance data. Own monthly and quarterly pipeline targets.

 

You Have:

Must Have

  • 3–5+ years in B2B SaaS sales, with at least 2+ years in a sales management role
  • Experience managing BDRs, AEs, or both, or strong experience on one side and readiness to own the full funnel
  • A player-coach mentality. You lead by example and will pick up the phone to show a rep how it’s done
  • A data-driven coaching approach. You know your conversion rates, activity benchmarks, and where each rep is winning or losing
  • Strong communication. You give direct feedback with empathy and explain complex strategies clearly
  • Comfort with ambiguity. You build process where none exists and don’t wait to be told what to do next
  • Familiarity with or interest in bringing AI tools into sales workflows

Nice to Have

  • Experience in automotive, SMB, or blue-collar verticals
  • Track record of promoting BDRs into closing roles
  • Experience with high-velocity, short-cycle sales motions (2–3 day deal cycles)
  • Familiarity with HubSpot and Nooks

 

Interview Process

  1. Initial Screen (Lead Recruiter) - 30 min
  2. Hiring Manager Interview (Sales Manager) - 45 min
  3. Career Journey/Problem Solving Exercise (Head of People) - 60 min
  4. Presentation (Sales Manager, Account Executive, CRO) - 60 min
  5. Reference Checks

*We also require completion of the Wonderlic Assessment before the end of the process.  This is done independently and takes about 20-30min.

 

We Offer

  • Medical, Dental and Vision insurance within 30 days
  • 100% employer-paid medical insurance
  • Equity package
  • Flexible PTO with 15 days minimum
  • Generous Parental Leave
  • FSA and HSA options
  • 401(k)
  • Learning Stipend
  • WFH Equipment
  • Chance to work with the latest technology
  • A collaborative, high ownership culture
  • Opportunities for development and career growth

 

 

 

Why Join Steer?

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. 

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.



We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

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