Director, Integrated Marketing

Who we are:

Stensul dramatically reduces marketing creation time - by up to 90% - so teams can better focus on improving marketing performance. Stensul makes this possible by streamlining the collaboration process and simplifying marketing asset creation for all marketers so they can create high-performing campaigns that drive stronger results. Stensul integrates with all leading ESPs/MAPs, workflow platforms, image digital asset management platforms, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding marketing creation problems include BlackRock, BMW, Cisco, Demandbase, Equifax, Greenhouse, Siemens, Thomson Reuters, and Yahoo.

Who you are:

We are looking for a dynamic Director of Integrated Marketing to lead our demand-generation initiatives. This role involves crafting and executing strategies to drive pipeline growth, brand awareness, and customer acquisition. You will collaborate with marketing, sales, and product teams to ensure cohesive marketing efforts and will manage a team focused on digital acquisition, account-based marketing, and more.

Key Responsibilities:

• Develop and implement a comprehensive demand-generation strategy.
• Create and execute multi-channel marketing campaigns to support sales goals.
• Optimize processes for efficiency and effectiveness.
• Lead campaigns across email, content, social media, SEO/SEM, webinars, and paid advertising.
• Manage and mentor a high-performing marketing team.
• Align marketing campaigns with sales objectives for seamless lead transitions.
• Collaborate with internal teams to prioritize integrated campaigns.
• Oversee planning, budgeting, and performance analysis.
• Use marketing automation and CRM tools to track campaign success.
• Stay informed on industry trends and best practices.

Qualifications:

• 5+ years of experience as a Senior Marketing Leader or Director with a focus on demand generation.
• Proven track record in executing integrated marketing campaigns for targeted audiences.
• 3+ years managing a team of 5+ direct reports.
• Strong knowledge of account-based marketing, digital marketing, and emerging trends.
• Proficient in marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical, communication, and collaboration skills.
• Experience marketing B2B SaaS platforms to enterprise-level buyers.

What We Offer