Junior PPC Specialist

Position Summary: 

We are seeking a highly motivated and detail-oriented Junior PPC Specialist to join our team. The ideal candidate will have experience managing successful PPC campaigns, with mandatory experience in Google Ads. Experience with Facebook Ads is a significant plus. Additionally, familiarity with Google Tag Manager and Google Analytics will be advantageous. Basic knowledge of SEO principles is required to ensure effective collaboration with the SEO team.

Key Responsibilities:

• Develop, implement, and manage comprehensive PPC campaigns across Google Search and Display Networks
• Conduct in-depth keyword research and analysis to identify relevant targets
• Create compelling ad copy that drives conversions and maximizes ROI
• Optimize campaigns continuously through A/B testing, bid management, and performance analysis
• Monitor and analyze campaign performance metrics, including clicks, impressions, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and ROI
• Assist in developing an effective PPC strategy that aligns with our overall digital marketing initiatives
• Contribute to marketing effectiveness by identifying and addressing short-term and long-range challenges for campaign success
• Measure and report the performance of all PPC campaigns against goals (ROI and KPIs)
• Identify trends and insights to optimize performance and user experience
• Work to stay up-to-date on new PPC updates and implement necessary changes in strategy
• Identify critical conversion points and optimize user funnels
• Assist in the development and execution of Facebook Ads campaigns as part of our expanding service offerings
• Utilize Google Tag Manager and Google Analytics for enhanced tracking and analysis
• Brainstorm new and creative growth strategies through PPC efforts
• Collaborate with the SEO team to align PPC strategies with overall search marketing goals
• Understand basic SEO principles and how they relate to PPC campaigns
• Collaborate with the SEO team to ensure alignment between PPC and SEO strategies
• Assist in integrating PPC and SEO efforts for maximum search visibility and ROI

Qualifications:

• Minimum of 2 years of hands-on experience managing Google Ads campaigns
• Strong understanding of PPC advertising principles, including bidding strategies, targeting options, and ad extensions
• Proficiency in Google Ads tools and reporting
• Experience with Facebook Ads is highly desirable
• Familiarity with Google Tag Manager and Google Analytics is also a plus
• Highly creative with experience in identifying target audiences and devising effective PPC campaigns
• Excellent analytical and problem-solving skills
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a team
• Proficient in marketing research and statistical analysis
• Basic understanding of SEO principles and best practices
• Familiarity with keyword research tools and their application in both PPC and SEO
• Knowledge of how PPC and SEO can complement each other in digital marketing strategies

About Us:

At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That’s why we’ve built the industry’s first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution. 

We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.

Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers

We’ve been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.

To protect yourself, please consider the following guidelines:

- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at POps@storable.com for verification.

Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com

We’re committed to ensuring a transparent and secure hiring process.

Thank you for your vigilance and interest in joining our team.