Product Business Analytics Sr Manager

About Stori

Stori is a fast-growing, venture-backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers. Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia. We have quickly made our mark as one of the top digital banks in Mexico with more than two million applicants for our credit card product since launching.

Stori is one of the top-funded startups in the region with US$250 million raised to date. We are backed by top global venture capital funds, such as GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, Mexico’s Tresalia Capital, Vision Plus Capital, BAI Capital and Source Code Capital; who have successfully invested in startups such as Affirm, Airbnb, Alibaba, Stripe, and TikTok.

Stori has a standout founder team among fintechs, leveraging 100+ years of accumulated experience in consumer finance, banking and technology across Mastercard, Intel, Capital One, Morgan Stanley, GE Capital, and HSBC in the U.S., Mexico and Asia. The team has launched and managed many multi-million-customer credit card products globally, providing a wide breadth of experience and knowledge to our team.

We welcome diversity of background, experience and thinking. Storians are passionate about our mission and take pride in the products we build. Our culture thrives off of a flat structure and an inclusive environment where all of our employees can be their authentic selves, with boundless opportunities for professional growth.

The Role: the BA will do:

Conversion and Funnel Analysis

• Basic Analytics and Conversion FunnelsTrack the steps users take towards completing a goal (e.g., making a purchase, signing up for a service) and identify where users drop off.
• Journey Optimization and Risk Prevention: Track the exact behavior across pages, and use insights to optimize the funnel, reduce friction, identify fraud behavior (during the application process) and increase conversion rates.

Revenue and Monetization Analysis

• In-App Purchases: Track the performance of in-app purchases and subscriptions to understand revenue streams.
• Ad Performance: Analyze the effectiveness of in-app advertisements, including click-through rates and revenue generated.

Mobile App Engagement and Overall User Engagement

• DAU, MAU, and Click Path Analysis: Analysis to understand engagement, and repetitive behavior to know the JBTD of our customers, to identify the critical features to improve
• Measure how many users return to the app after their first visit and over subsequent days, weeks, or months.
• Cohort Analysis: Group users based on shared characteristics or behaviors (e.g., signup date) to track how different cohorts engage with the app over time.

Requirements

• Proven experience in Fintech leadership roles, specifically within credit card product development and management.
• Strong understanding of the Mexican financial services market, regulations, and compliance requirements.

Strong preference

• Basic analytics: Event Tracking: Monitor specific user actions such as button clicks, screen views, and other interactions to understand how users navigate and use the app.
• Advanced analytics
• User Journey Mapping
• User Flow Analytics: Visualize the paths users take through the app to identify popular features, common drop-off points, and opportunities for streamlining the user experience.
• Touchpoint Analysis: Identify key touchpoints and interactions that influence user satisfaction and loyalty.
• Lifecycle Tracking: Map out the entire user journey from acquisition to engagement, retention, and monetization.
• Predictive Analytics: Use machine learning models to predict which users are likely to churn and why based on their various touch points with Stori
• Retention Strategies: Implement targeted interventions such as special offers, re-engagement campaigns, or feature tutorials to retain users.
• User Segmentation: Develop meaningful and actionable segmentations to use for optimizing app experience
• Personalization: Introduce and assist to develop advanced personalization tools for delivering personalize customer experience

What we offer

• Make a positive impact on the lives of our customers via financial inclusion
• Professional development opportunities 
• International exposure & work experience
• Company swag
• Legally required benefits