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Brand Manager, Global Social

San Francisco, CA

About this Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

As Strava empowers 150 million+ athletes globally, we're seeking a Brand Manager, Global Social, to support our goals towards brand awareness. You’ll work to create engaging content that builds global conversation and community for the brand across existing and new channels, such as the Strava Club, Instagram, TikTok, and YouTube. As a member of our Brand Marketing team, you will be responsible for infusing our brand into cultural spaces, while growing brand awareness with a cross-functional team of Partnerships, PR, and Product Marketing. Through a combination of deep understanding of social media and consumer insights + creative and strategic ideation, you’ll develop content that reaches, engages, and resonates with our existing and expanded demographics.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week.

You’re excited about this opportunity because you will:

  • Develop, manage and evolve the editorial calendar for Strava’s social channels brought to life through strategic channel plans that help amplify both the emotion and utility of the brand
  • Partner with internal creative and freelance writers/photographers to advise content strategy for Strava’s global social media channels
  • Manage social reporting by using qualitative and quantitative metrics to gather meaningful insights and develop actionable strategies.
  • Develop content briefs that connect brand objectives with creative concepts for athletes, creators, and brand partners.
  • Ideate and support on wider marketing initiatives like product launches, brand campaigns, community events, etc.

You will be successful here by:

  • Bringing fresh, exciting ideas and channel-specific approaches to the team that elevate existing initiatives as well as connect the brand with important cultural moments and conversations.
  • Remaining curious and seeking to understand emerging trends and how they will alter the category and the brand as opportunities or threats.
  • Exhibiting a comfortable approach to working across cross-functional teams and being able to creatively problem-solve.
  • Keeping up with trends - you're always in tune with what's happening in culture, media, and the ever-changing social landscape
  • Not being afraid to go big, have fun and try something new

We’re excited about you because:

  • You have 4+ years of Social Media / Content experience
  • You have a consistent record as a social media strategist for a consumer brand and/or agency, and have previously worked in a global environment.
  • You can flex effortlessly between strategically thinking about how social contributes to building a brand, and executing in the moment as opportunities and unexpected ideas arise.
  • You’re passionate about turning social and consumer data into actionable insights and strategy at a content and campaign level.
  • You’re all about the art and science of social, savvy with collaborative and creative software such as Sprinklr, CreatorIQ, Asana, and Figma.
  • You can craft and refine social copy and creative, as well as pair platform standard methodologies with situational expertise (i.e. go-to-market launches vs. community events vs. brand campaigns)

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $95,000-105,000. The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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