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Senior Manager, Localization Technology

San Francisco, CA

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

The Localization team leads Strava localization efforts working cross functionally with Product, Support, and Go-to-Market teams. We have a passion for language, a multi-cultural appreciation and providing localized and relevant experiences to our Athletes worldwide.

Strava is looking for a Senior Localization Engineer & Technology Manager with deep expertise in implementing scalable localization infrastructure for enterprise-level operations. In this role, you will lead the design, deployment, and optimization of a robust localization tech stack, including Translation Management Systems (TMS), Neural Machine Translation (NMT), Linguistic QA systems, Terminology Management, and Project Management Platforms. Your technical leadership will directly impact our ability to deliver high-quality localized experiences at scale across markets.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office — roughly three days per week.

What You’ll Do:

Systems Implementation & Integration

  • Lead the end-to-end evaluation, implementation, and integration of TMS, NMT engines, QA platforms, and terminology tools.
  • Build automated workflows and connectors between localization systems and enterprise tools (CMS, repositories, design systems, such as Figma, Iterable, etc.).
  • Oversee the integration of localization tech with project management platforms (e.g., Jira, Asana, Workfront, Smartsheet).

Localization Engineering & Automation

  • Design scalable localization pipelines that enable continuous localization across platforms (web, mobile, documentation, marketing).
  • Automate file parsing, metadata tagging, string extractions, content sync, and post-processing tasks.
  • Optimize NMT customization pipelines and quality review feedback loops.
  • Support engineering teams with internationalization best practices (i18n)

Localization QA

  • Interface with product engineering team to filter and resolve localization bugs.
  • Be point of contact for Jira tickets on all localization engineers matters (visual UI integrity, concatenation, language context validation, internationalization)
  • Manage bug regression and ticket resolution bridging product engineers and localization testing team..
  • Troubleshoot encoding, formatting, and layout issues in localized builds
  • Collaborate with QA teams to identify and fix localization bugs
  • Automate quality checks and build systems for linguistic validation.

Cross-functional Collaboration

  • Collaborate with engineering, content, product, legal, support, and marketing teams to ensure localization is embedded across workflows.
  • Train stakeholders and localization users on tool adoption, best practices, and internationalization concepts.

What You’ll Bring to the Team:

  • 10+ years of experience in localization, including 7+ years managing localization technology at an enterprise scale.
  • Solid experience with mobile apps and web localization, including Apple and Google Play Stores.
  • Proven track record implementing TMS (e.g., Phrase, Smartling, XTM, WorldServer), QA platforms (e.g., ContentQuo, ModelFront, QA Distiller), and terminology tools (e.g., SDL MultiTerm, Phrase Termbase, TermWeb).
  • Experience integrating and tuning NMT systems (e.g., Amazon Translate, DeepL, Google AutoML, custom MT).
  • Strong understanding of localization file formats (JSON, XLIFF, PO, XML), API integrations, and CI/CD pipelines.
  • Proficiency with project management systems (e.g., Jira, Asana, Wrike, Monday.com) and localization connectors.
  • Familiarity with MT Quality evaluation methods.
  • Bachelor’s degree in Computer Science, Linguistics, Localization, or related field; Master’s degree a plus.

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation:$175,000 -$200,000. The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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