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Group Lead, Marketing Operations

NYC, New York

About this Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We’re looking for a Group Lead, Marketing Operations to drive operational clarity, collaboration, and execution across the entire Marketing organization — including Growth Marketing, Product Marketing, Brand, and Athlete & Community Partnerships.

This person will lead the systems, tools, and workflows that ensure our Marketing teams are focused on the highest-impact work. From annual and quarterly planning to sprint operations, vendor enablement to project visibility, this role will bring structure to a dynamic and fast-moving team. You’ll be responsible for scaling how Marketing gets work done — efficiently, cross-functionally, and in alignment with Strava’s broader business goals.

This role is based in our New York, NY office with a hybrid in-office work requirement of at least 3 days per week and regular travel to our San Francisco office.

What you’ll do:

  • Lead and evolve the operational infrastructure for the Marketing org — including planning, prioritization, sprint management, and execution rhythms
  • Support annual and quarterly planning and OKR development in partnership with Marketing and XFN leaders
  • Optimize tooling and systems (e.g., Asana, Airtable) to improve visibility, reduce duplication, and support accountability across teams
  • Partner with leaders across Product, Creative, and more to ensure alignment and operational consistency
  • Improve project intake and resource allocation processes to help teams focus on the most strategic and impactful work
  • Establish and refine self-serve workflows and documentation to empower teams and reduce operational friction
  • Identify risks, remove blockers, and proactively mitigate issues before they impact delivery
  • Support onboarding and management of external vendors and agency partners

What you’ll bring to the team:

  • End-to-end ownership. You lead Operations through both strategy and execution — supporting the vision while rolling up your sleeves to make it real.
  • Operational leadership. You’ve built systems, processes, or rituals that helped teams scale, move faster, and collaborate better.
  • Marketing fluency. You understand how Brand, PMM, Growth, and Partnerships operate — and know how to support and connect their needs. 
  • Strategic influence. You align diverse stakeholders around shared priorities and help teams move forward with focus and clarity.
  • Builder’s mindset. You’re energized by ambiguity and love creating structure, not just maintaining it.
  • Calm confidence. You bring stability to fast-moving environments, helping teams navigate change without losing momentum
  • Adaptable communication. You have the ability to communicate effectively (written and verbal) to a range of audiences from Marketing to XFN Operational leaders to Executives.

We’re excited about you because you have:

  • 8+ years of experience in Marketing Operations, Program Management, or a related function
  • Experience leading operational systems and workflows across large or matrixed teams
  • Deep knowledge of project management tools like Asana, Airtable, and/or Jira
  • Experience supporting XFN marketing efforts across multiple sub-teams (e.g. Brand, PMM)
  • A track record of scaling processes, removing friction, and improving visibility in complex orgs
  • Excellent communication and stakeholder management skills, including with senior leaders
  • Bonus: Experience managing agencies, vendors, or external partner workflows

Compensation Overview

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $178,000 - $190,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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