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Growth Marketing Specialist, Retention

San Francisco, CA

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

Lifecycle marketing is a key part of that mission. We’re looking for a Retention Specialist to join our Growth Marketing team to develop and implement strategies to help activate, engage, and retain our diverse user base. You’ll work cross-functionally with Product, Design, Engineering and other teams across Strava to test, iterate, and scale experiments that deepen our retention efforts.

You Will Be Successful Here By:

  • Driving Results with a Strategic Mindset: You have a strong grasp of complex lifecycle systems, can identify linkages and interdependencies within initiatives, and apply industry knowledge with creative thinking to uncover insights that drive retention in a fast-paced environment.
  • Communicating Effectively: You build influence through clear and concise communication, proactively seek diverse perspectives, and ensure timely and relevant updates.
  • Collaborating Cross-Functionally: You work seamlessly across teams to align on shared goals, share customer insights and best practices, and output high quality work.
  • Thriving Through Change: You adapt confidently to change, analyze complex challenges with a collaborative mindset, and proactively engage stakeholders to drive creative solutions.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office —roughly three days per week.

What You’ll Do:

  • Develop and implement innovative retention strategies to increase customer loyalty and reduce churn, from strategy to implementation.
  • Analyze customer data to discover trends and insights that can be employed to improve our retention efforts.
  • Collaborate with teams from different departments to create and implement top-notch marketing strategies focused on enhancing customer retention.
  • Monitor and report on key retention metrics, providing actionable recommendations for improvement.
  • Stay informed about current industry trends and effective strategies in retention marketing to ensure our company remains innovative and competitive.

What You’ll Bring to the Team:

  • 3-4 years of experience in growth or lifecycle marketing, ideally working with owned channels (email, push, in-app)
  • A data-driven mindset with experience designing and analyzing A/B tests
  • Understanding of creative best practices for email design and copy
  • Excellent attention to detail and organizational skills
  • Strong communication skills and comfort working cross-functionally
  • Ability to manage competing priorities based on their impact and value with some support from manager
  • A positive, collaborative attitude and a willingness to roll up your sleeves

What would be ideal, but not required?

  • Experience running email & push marketing programs across triggers, blast campaigns, and transactional messaging is preferred
  • Experience working with dynamic HTML email templates - ability to code basic HTML
  • Iterable and Tableau experience is plus

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation$90,000-$105,000: This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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