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Senior Product Marketing Manager

San Francisco, CA or New York City, NY

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

At Strava, we’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we’re looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We’re looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava.

In this role, you’ll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava’s 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You’ll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives.

We follow a flexible hybrid model that translates to more than half of your time on-site in either our San Francisco, CA or NYC, NY office — three days per week.

You’re excited about this opportunity because you:

  • Are customer-obsessed. You’ll become a company expert on consumer needs, motivations, and drivers of activation and retention.
  • Have a strong marketing mind. You’ll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences.
  • Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning.
  • Think creatively and simplify the complex. Whether you’re working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn’t even know they had, you’re a master of getting the root of what makes a product awesome how to convince users to care in simple, creative ways.
  • Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts.
  • Are resourceful and action-oriented. You’ll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You’re comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen.
  • Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long-term growth.

What You’ll Do:

  • Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it.
  • Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross-functional team to a unified vision.
  • Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
  • Leading cross-functional initiatives as the marketing voice in product development, owning end-to-end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go-to-market strategies and tactics.
  • Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go-to-market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts.
  • Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.

What You’ll Bring to the Team:

  • A BA, MBA Preferred
  • 8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct-to-consumer app-based product
  • Demonstrated experience leading cross-functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams
  • A proven track record of driving successful go-to-market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line
  • Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization
  • Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $170,000 - $185,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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