Front-End Developer

Who We Are

• Strawberry.me is a fast-growing, mission-driven D2C startup redefining personal coaching.
• Our team has a proven track record of creating successful ventures on massive scales. 
• Backed by top-tier investors with $20M of funding secured.
• Post-launch, post-PMF, and generating substantial revenue.
• If you thrive in a high-ownership, fast-paced, no-fluff environment, you’ll love it here.

What We Believe In

• We believe in the power of augmented intelligence, combining AI with human ingenuity. Our products, technology, and operations are all built on this foundation.
• We believe great people want to work with other great people who consistently add great value. Our personnel decisions are guided by merit and excellence.
• We are usually techno-optimists. If you’re unfamiliar, take a look to see if it resonates with you.

What You’ll Do

• Own the front-end - craft sleek, high-performance UI with React, TypeScript and Tailwind.
• Work closely with design and product to build seamless, conversion-optimized experiences.
• Ensure speed, responsiveness, and accessibility across devices.
• Optimize performance, implement best practices, and scale our front-end architecture.
• Implement and maintain a front-end testing framework.
• Please include the word “cranberry” in the cover letter (it’s our signal that you read this job description).

What We’re Looking For

• 5+ years of front-end experience, strong in React, TypeScript and API integrations.
• Mastery of CSS (Tailwind preferred).
• Passion for clean, scalable code and a user-first mindset.
• Bonus: D2C experience and a hacker mentality.

Where It Happens

Our in-person culture fosters real-time collaboration, innovation, and a shared sense of purpose. The best ideas happen face-to-face in an energized space where you can work alongside passionate, mission-driven people who are building things together. We happily come in five days a week to our vibrant office, which is located in Palo Alto, California (the heart of Silicon Valley). The office is easily accessible to public transportation, offers delicious and free breakfasts and lunches, and also offers free EV charging and fitness classes. If you don’t live in the area but are willing to relocate, we can help with that!

Why Join Us?

• High Impact, High Ownership, Flat Organization — As an early employee, you’re not just executing tasks; you'll be deeply involved in shaping the product, driving the strategy, and influencing our vision.
• Own What You Build with Equity & Upside — Our ESOP (Employee Stock Options Plan) lets you share in the success — both in meaningful impact and financial rewards.
• Product That Truly Helps People – Since launch, we’ve seen firsthand how coaching changes lives. We’re confident you’ll see it too.
• Career Growth & Learning – Work with top-tier professionals in an environment that fosters continuous learning, mastery, and personal development.

Sound like you? Let’s build something great together. Apply now!

We are an Equal Opportunity Employer and we do not discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status. The base salary for this position may vary substantially based on skills and experience, with an expected range of $150k to $220k.