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Director of Product Marketing

South Jordan, UT

Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities.

Job Summary:

Strider is seeking a Director of Product Marketing to lead the strategy, positioning, and go-to-market success of our products. This leader will possess a deep understanding of our target customers, their challenges, and the markets we serve—and will translate that knowledge into clear, compelling messaging and marketing programs. The role requires close collaboration with Product Management, Sales, and the broader Marketing team to drive growth, adoption, and market leadership.

This role reports to the Chief Product Officer and will work in close partnership with the Vice President of Marketing.

Key Responsibilities: 

Product Positioning and Messaging

  • Own the development of differentiated product positioning, value propositions, and messaging tailored to key personas and industries.
  • Lead efforts to understand and communicate how Strider’s solutions solve urgent customer challenges.
  • Drive internal alignment on messaging across marketing, sales, and product.

Product Content and Launch Strategy

  • Develop and manage a content roadmap to support each stage of the buyer’s journey, from awareness to advocacy.
  • Partner with marketing and content teams to ensure delivery of strategic assets—whitepapers, product sheets, demos, etc.
  • Lead go-to-market planning for product launches and feature updates, including internal and external communications.

Sales Enablement

  • Build and maintain high-impact enablement materials—pitch decks, battlecards, ROI calculators, and case studies.
  • Support the Sales team with product training and tools that boost conversion and deal velocity.
  • Serve as a subject matter expert throughout the buyer journey.

Customer Insight and Advocacy

  • Act as a bridge between our customers and internal teams—capturing insights that inform messaging, positioning, and roadmap prioritization.
  • Build customer reference and advocacy programs to support marketing and sales initiatives.

Team Leadership and Cross-Functional Collaboration

  • Manage and grow a high-performing product marketing team; mentor existing team members.
  • Establish best practices for product marketing workflows, planning, and measurement.
  • Track KPIs to assess performance and optimize product marketing strategies.
  • Align with senior leadership and cross-functional stakeholders to ensure cohesive narratives and strategic prioritization.

Key Qualifications: 

  • 7-10 years of B2B SaaS product marketing experience (experience in enterprise security, risk, or compliance a plus).
  • Proven success in developing and executing positioning and go-to-market strategies in high-growth environments.
  • Exceptional storytelling and communication skills—able to translate complex concepts into clear, persuasive messaging.
  • Strong analytical mindset; able to define KPIs and measure the impact of campaigns, launches, and product adoption.
  • Experienced cross-functional collaborator and team leader with the ability to influence across departments.
  • Bachelor’s degree in marketing, business, or related field; MBA a plus.

Why Join Strider?

  • Market with Purpose – Shape narratives that protect innovation and freedom.
  • Strategic Ownership – Drive go-to-market strategy for industry-defining products.
  • High-Growth Environment – Join a team that moves fast and makes impact.
  • Mission-Driven Culture – Tackle global challenges that truly matter.
  • Elite Collaboration – Work with leaders across product, sales, intel, and marketing.
  • Flexibility & Benefits – Hybrid work, competitive salary, equity, and full benefits.

Benefits:  

  • Competitive Compensation  
  • Company Equity Options  
  • Flexible PTO  
  • Wellness Reimbursement  
  • US Holidays (Office Closed)  
  • Paid Parental Leave  
  • Comprehensive Medical, Dental, and Vision Insurance  
  • 401(k) Plan

Strider is an equal opportunity employer. We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on race, color, religion, gender, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We comply with all relevant employment laws in the locations where we operate. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, compensation, and professional development.

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