International Marketing Manager – UK & Europe

Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities.

Job Summary:

Strider Technologies is looking for a highly driven and strategic International Marketing Manager to be the first marketing hire based in our UK office. This role is critical to expanding our footprint across the UK and Europe, building brand awareness, and generating demand among target audiences. As a member of the International Marketing team and reporting to the Director of International Marketing, you’ll lead the charge on localizing and executing integrated campaigns, amplifying our presence through regionally tailored content and events. You’ll play a critical role in shaping Strider’s go-to-market strategy across the UK and Europe, helping to scale demand generation and accelerate enterprise pipeline growth.

The ideal candidate will be a self-starter with strong knowledge of the UK and European market landscape, a strategic mindset, and a bias toward action. You will represent the voice of the region within the broader marketing organization and play a key role in adapting global strategies to resonate locally. 

Key Responsibilities: 

Brand Awareness & Integrated Campaign Management

• Drive UK and Europe-specific initiatives that elevate brand recognition and credibility. Own the UK and European marketing campaign calendar in alignment with global priorities.
• Plan and execute integrated marketing programs tailored to the UK and European audience that drive awareness, engagement, and qualified leads. 

Content Localization 

• Strategically localize U.S.-based content to fit UK and European market norms and sensitivities and adapt campaign assets and messaging for local resonance.
• Identify content gaps and partner with the global creative services team to develop regionally nuanced materials.
• Collaborate with the Director of Global Communications to execute regionally relevant PR opportunities, including earned media, speaker placements, and regional thought leadership. 

Cross-Functional Collaboration & Tactical Execution 

• Work closely with the global marketing team (communications, digital marketing, marketing ops, events, creative services) to localize campaigns and ensure European programs are well integrated.
• Collaborate with the global digital marketing team to support ABM and retargeting campaigns to reach strategic accounts as well as develop nurture sequences and materials to engage buyers throughout the funnel. 
• Collaborate with the global event team to execute regionally relevant webinars and virtual events.
• Collaborate with the international events team to identify and evaluate potential sponsorships or third-party event participation to boost brand visibility. 
• Maintain tight alignment with UK-based sales team to ensure marketing drives pipeline outcomes. 

Analysis & Reporting 

• Leverage Salesforce to measure performance, analyze pipeline movement, and optimize campaign impact of UK and Europe-specific marketing initiatives. 
• Provide ongoing updates and insights to the Director of International Marketing on campaign progress, performance, and areas of opportunity. 

Key Qualifications: 

• 6+ years of experience in B2B SaaS or tech marketing, with direct responsibility for regional execution in the UK or Europe.
• Deep knowledge of the UK and European buyer landscape, content expectations, and channel preferences.
• Ability to localize content for a UK and European audience.
• Proven experience launching integrated, multi-channel marketing campaigns.
• Highly autonomous and proactively identifies opportunities, taking initiative without waiting for direction and brings forward new ideas.
• Strong communication and project management skills.
• Familiar with Salesforce (required) and HubSpot or equivalent Marketing Automation Platform (preferred).
• Comfortable working across time zones, with excellent asynchronous communication habits.
• Strong attention to detail and a results-driven mindset.
• Some travel will be required.

Why Join Strider?

• Be part of a purpose-driven organization at the forefront of protecting innovation and advancing technology in a rapidly evolving global landscape.
• Collaborate with a team of experts committed to delivering transformative intelligence solutions.
• Enjoy a flexible, hybrid work environment alongside competitive compensation, equity options, and robust benefits.
• Embody Strider’s values by championing the mission, embracing collaboration, and driving innovation that matters. 

Benefits:

• Competitive Compensation
• Company Equity Options
• Flexible PTO in addition to statutory annual leave
• Two paid company breaks
• Wellness Reimbursement
• UK Statutory Holidays (Office Closed)
• Paid Parental Leave
• Pension Scheme with employer contributions

Strider is an equal opportunity employer. We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on race, color, religion, gender, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We comply with all relevant employment laws in the locations where we operate. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, compensation, and professional development.