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Digital Marketing Manager

South Jordan, UT or Tysons Corner, VA

Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities.

Job Summary:  

Strider Technologies is seeking a Digital Marketing Manager to own and optimize our digital marketing channels with a focus on driving measurable pipeline impact. This role will be responsible for developing, executing, and scaling paid and organic digital campaigns across LinkedIn, Google Ads, and other relevant platforms. The ideal candidate has 3–5 years of experience in B2B digital marketing and a proven ability to generate qualified leads that convert into sales opportunities.

As part of the Marketing team, you’ll collaborate closely with sales to ensure leads are properly nurtured and drive meaningful revenue outcomes. You’ll also contribute to building and refining Strider’s demand generation engine, bringing data-driven decision-making and creativity to every campaign.

Key Responsibilities:

  • Paid & Organic Channel Management

    • Plan, launch, and optimize campaigns across LinkedIn, Google Ads, and other digital platforms.
    • Manage paid media budgets and ensure spend is driving measurable ROI.
    • Build and maintain organic strategies for LinkedIn, including content calendars and audience engagement.

    Lead Generation & Sales Alignment

    • Partner with the sales team to ensure digital programs deliver high-quality leads that convert to pipeline.
    • Develop nurture sequences and retargeting strategies to engage buyers throughout the funnel.
    • Monitor lead quality and provide recommendations to improve conversion rates.

    Campaign Execution & Optimization

    • Work with creative team to produce ad copy, test creative variations, and optimize performance against KPIs.
    • Collaborate with marketing ops to ensure accurate tracking, attribution, and reporting.
    • Support A/B testing strategies to continually refine digital performance.

    Analysis & Reporting

    • Use Salesforce, HubSpot (or equivalent), and analytics tools to measure performance across campaigns.
    • Deliver actionable insights and recommendations to improve lead quality and campaign efficiency.
    • Report regularly on pipeline contribution from digital marketing.v

Key Qualifications: 

  • 3–5 years of experience in marketing operations or a related role, with hands-on experience in marketing automation and CRM integrations.
  • Proficiency in HubSpot, Salesforce, and data visualization tools (preferably Domo).
  • Strong analytical mindset with experience managing marketing KPIs and reporting.
  • Experience managing marketing tech stacks, including data enrichment, web analytics, and lead routing tools.
  • Exceptional project management, communication, and cross-functional collaboration skills.

Preferred Qualifications: 

  • 3–5 years of B2B digital marketing experience, ideally in SaaS, cybersecurity, or technology industries.
  • Proven success managing LinkedIn Ads and Google Ads campaigns.
  • Experience optimizing campaigns for lead quality and pipeline contribution, not just volume.
  • Familiarity with Salesforce (required) and HubSpot or similar marketing automation platforms (preferred).
  • Strong understanding of digital analytics, reporting, and campaign attribution.
  • Excellent communication, project management, and collaboration skills.
  • Data-driven mindset with a bias for testing and optimization.

 Why Join Strider? 

At Strider, you’ll be part of a mission-driven organization dedicated to protecting the ideals and innovations of the free world. Every hire we make and every system we build strengthens our ability to help organizations around the globe make faster, more confident decisions in an era of strategic competition.

What You’ll Love About This Role:

  • High-Impact Work: Play a central role in shaping and optimizing Strider’s marketing operations, directly supporting our mission to deliver actionable intelligence that protects critical innovation.
  • Mission-Driven Culture: Join a team that is passionate about safeguarding global technology, intellectual property, and innovation from state-sponsored threats.
  • Growth Opportunity: Be part of a fast-growing, high-performance marketing team where your work will directly influence company growth and strategic direction.
  • Collaborative Environment: Work alongside experts in marketing, data, and technology who share a deep commitment to Strider’s mission and values.
  • Data-Driven Decisions: Use cutting-edge technology and data insights to drive strategic marketing decisions and optimize demand generation.
  • Innovation at Scale: Shape the systems and processes that power our high-impact marketing campaigns, supporting rapid scaling and continuous improvement.
  • Flexible Work Model: Enjoy a hybrid work environment, with in-office collaboration to support connection, creativity, and alignment.
  • Global Impact: Be part of a company making a meaningful difference in the global strategic landscape, helping organizations protect their innovations and stay competitive.

Benefits:   

  • Competitive Compensation   
  • Company Equity Options   
  • Flexible PTO   
  • Wellness Reimbursement   
  • US Holidays (Office Closed)   
  • Paid Parental Leave   
  • Comprehensive Medical, Dental, and Vision Insurance   
  • 401(k) Plan 

Strider is an equal opportunity employer. We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on race, color, religion, gender, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We comply with all relevant employment laws in the locations where we operate. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, compensation, and professional development.

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