Social Media & Marketing Coordinator

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

Based in New York, NY, the Social Media & Marketing Coordinator will play a key role in bringing our unique ear piercing and retail experience to life through engaging, trend-forward content. Reporting to the Senior Brand & Social Manager, this role will support the development and execution of social and marketing initiatives that drive brand engagement, support retail and ecommerce growth, and strengthen our positioning as the authority in modern piercing.

Salary Rate: $60,000-$75,000

Key Responsibilities:

Social Media and Influencer Coordination (80%)

• Manage the day-to-day social content calendar, including scheduling, posting, and performance tracking, in partnership with the Senior Brand & Social Manager
• Develop and execute TikTok and Instagram Reels content that reflects brand tone, leverages trends, and drives audience growth and engagement
• Lead community management across platforms—responding to DMs, commenting on relevant content, and reposting to IG Stories
• Coordinate in-office and studio content shoots to capture channel-specific assets that drive engagement and reinforce brand authority
• Source and book influencers and content creators for piercing appointments; manage communications, scheduling, editing rounds, and content delivery
• Draft content briefs for creator and influencer campaigns to ensure clear expectations and brand alignment
• Support monthly reporting by compiling social performance insights and contributing to recommendations for continued growth
• Partner with the Senior Brand & Social Manager to track influencer and content creator spending against budget

Retail & Ecommerce Marketing (20%)

• Support marketing initiatives tied to new studio openings, in-studio events, and other brand moments
• Assist in coordinating and sourcing marketing materials for in-studio activations
• Contribute ideas and support execution of creative assets for paid media and email campaigns
• Help plan and coordinate photoshoots, including scheduling, working cross-functionally with Merchandising, and liaising with models and vendors
• Support post-production efforts including file organization and asset distribution

Requirements:

• 2-3 years of Social Media Experience
• Bachelor’s degree, Marketing or related field preferred
• Hybrid work schedule (3 days in office, 2 remote)
• Must be willing to visit local Studs Studios for content capture 
• Must have a strong understanding of the social media space, the social communities, conversations, and trends. TikTok in particular 
• Ability to create engaging content (images and video) that align with brand look and feel, bring new ideas to the team, and thrive in a highly collaborative environment
• Proficient in iMovie, CapCut or similar tools & techniques needed for designing social-first content
• Passion for brand-driven growth and for social and content is required
• A “no task is too small” attitude
• Proactive with strong communication skills, both written and verbal; cross-functional collaborator
• Excellent attention to detail and very organized
• Driven, creative problem solver that consistently acts with integrity and speaks up
• Owner’s mindset, with the ability to approach feedback and problems with a positive attitude

Benefits & Perks

• Comprehensive medical, dental, and vision insurance, as well as 401k
• Flexible Work Environment (3 days in office, 2 days work from home)
• 4 weeks Paid Time Off, 7 days accrued Sick Time, 11 paid holidays, and 4 Quarterly Wellness Days (where the whole team takes time off together to recharge)
• Three months of paid Parental Leave (biological, adoptive, and foster parents are all eligible)
• A paid sabbatical after four years of full-time service
• Exclusive employee piercing and jewelry discounts (plus discounts for friends and family)

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please e-mail peopleteam@studs.com.

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

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