Senior Director, Marketing

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

Salary Range: $200,000-$230,000 base + equity

Based in New York, the Senior Director of Marketing will report to the CEO and lead our full-stack marketing function. This includes brand marketing, product and retail marketing, and e-commerce growth. You will manage a team of experienced marketers, oversee both paid and organic channels, and ensure that campaigns, launches, and customer experience are aligned to strategic business goals.

This is a highly cross-functional role, requiring deep collaboration with Merchandising, Retail Operations, and Finance. The ideal candidate is an operator who combines strong creative instinct with a clear grasp of planning, execution, and performance metrics.

Key Responsibilities:

Lead the marketing strategy across brand, digital, and in-studio channels

• Own the integrated marketing calendar and ensure alignment with product launches, retail moments, and promotional goals
• Define goals, priorities, and measurement frameworks for all marketing-led initiatives
• Maintain consistency of voice and creative standards across all touchpoints

Manage and develop a high-performing marketing team

• Oversee senior marketers across brand, product/retail marketing, and e-commerce
• Provide clear direction, feedback, and development pathways for team members
• Set and manage team operating rhythms, including planning, execution, and reporting

Own and optimize core marketing channels

• Guide strategy and execution for paid media, email/SMS, influencer, content, social, and site merchandising
• Ensure strong channel performance through regular review of KPIs and vendor output
• Drive alignment between organic and performance channels to support growth

Partner cross-functionally to drive business outcomes

• Collaborate with Merchandising, Retail, and Finance to plan campaigns, launches, and promotions
• Lead marketing inputs into company planning, OKRs, and business reviews
• Ensure marketing activities support both near-term sales and long-term brand health

Manage budgets and performance reporting

• Allocate spend across brand and performance channels in line with business priorities
• Track weekly and monthly performance metrics; use insights to inform strategy and shift tactics as needed
• Own marketing forecasting in partnership with Finance and E-Comm

Tools We Use:

We don’t expect candidates to know every tool — but familiarity with similar platforms is a plus.

• CRM & Email/SMS: Klaviyo
• E-Commerce: Shopify
• Paid Media: Meta Ads Manager, Google Ads
• Analytics: Google Analytics, Looker
• CX & Engagement: Zendesk, Loop Returns, Yext
• Creative & Workflow: Figma, Notion, Asana
• Survey & Feedback: Delighted

Requirements:

• 10+ years of marketing experience in high-growth consumer, retail, or e-commerce environments
• 3+ years of people leadership experience, including direct management of senior-level reports
• Proven success building and executing integrated marketing strategies across brand, product, and digital
• Deep experience with multi-channel execution: organic social, paid media, influencer, email/SMS, retail marketing
• Strong understanding of digital performance and attribution; able to adjust channel mix based on ROI
• Demonstrated experience managing creative development across in-house and external partners
• Familiarity with marketing automation, e-commerce, and analytics tools (see above)
• Experience driving lifecycle and retention programs including segmentation, re-engagement, and list growth
• Comfortable managing budgets and reporting across a complex channel landscape
• Strong cross-functional collaborator with a bias toward clarity, action, and accountability
• Owner’s mindset with sound judgment, creative instincts, and operational rigor

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

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