Manager, E-Commerce

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

Salary Range: $110,000–$125,000 base + equity

We’re looking for a data-driven, execution-oriented Manager, E-Commerce to own day-to-day performance across our digital channels. This role reports to the Senior Director of Marketing and is responsible for managing our paid media and lifecycle marketing programs, partnering with agencies and vendors to drive traffic, conversion, and repeat purchase across our DTC business.

This is a cross-functional role that requires strong project management, creative judgment, and channel insight — along with comfort working hands-on in tools and platforms. You’ll collaborate closely with Merchandising, Brand Marketing, Finance, and our in-house Creative team.

Key Responsibilities:

Own digital performance across paid and lifecycle channels.

• Oversee the day-to-day execution of email, SMS, and paid media programs in partnership with external vendors
• Monitor and report on key metrics (traffic, conversion, CAC, LTV); identify and address underperformance
• Partner with the Senior Director of Marketing to adjust spend, audience targeting, and content strategy as needed

Manage the creative and campaign workflow across digital touchpoints.

• Collaborate with in-house Creative and Brand teams to develop and brief digital content
• Ensure on-time delivery of paid assets, email sends, and promotional updates
• Coordinate messaging alignment across lifecycle, paid, and product campaigns

Maintain and optimize our e-commerce infrastructure.

• Own execution of on-site merchandising updates, PDP accuracy, and homepage refreshes
• Support launches, promotions, and product drops from a site and email/SMS perspective
• Identify opportunities for A/B testing or UX improvement in partnership with agencies or dev

Forecast, report, and partner cross-functionally.

• Collaborate with Finance on weekly sales forecasts and monthly reporting
• Maintain visibility into channel ROI and drive recommendations for optimization
• Work closely with Merchandising on promotional planning and site readiness

Tools We Use:

We don’t expect candidates to know every tool — but familiarity with similar platforms is a plus.

• CRM & Email/SMS: Klaviyo
• E-Commerce Platform: Shopify
• Paid Media: Meta Ads Manager, Google Ads
• Analytics & Reporting: Google Analytics, Looker
• Project Management: Asana, Notion
• Creative Workflow: Figma
• CX Stack: Loop Returns, Zendesk, Yext

Requirements:

• 4–6 years of experience in e-commerce or growth marketing at a consumer brand or agency
• Strong working knowledge of email/SMS marketing, paid media, and site merchandising
• Hands-on experience with tools such as Klaviyo, Shopify, and Meta Ads Manager
• Ability to manage agencies and vendors to deliver against performance goals
• Solid analytical skills; able to pull, interpret, and present data to drive decisions
• Strong project manager with attention to detail and ability to meet deadlines
• Creative eye and familiarity with brand-forward digital execution
• Owner’s mindset; comfortable working both independently and collaboratively in a fast-paced environment

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

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