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Copywriter

Remote Canada

We are seeking a contract Associate Creative Director to scale the creative direction of our brand across all of our marketing channels. As a lead designer within a dynamic, fast-paced design team, you will craft innovative, compelling, and transformative creative approaches that elevate the customer experience and drive business growth. The ideal candidate is a creative visionary with a strong track record of execution in brand design, marketing and visual design. You will be hands-on and delegating work to designers, animators and copywriters. This is a 6 month contract role.

This is a contract position. The Associate Creative Director will have 5+ years’ experience crafting branded marketing experiences, creating high quality video, photography, illustration and copy that effectively speaks to a variety of customer segments and products while maintaining uniformity with our overall brand experience.

Your portfolio should reflect a strong ability to craft impactful creative based on customer personas and leveraging channel best practices to elevate brands and drive engagement. You are experienced using AI to generate ideas and design assets and to automate parts of the creative process. You are able to take a project from early marketing strategies, competitor analysis and creative briefs, to effective storyboards, creative strategies and unified solutions.

What You'll Do:

  • Create compelling product positioning and value props tailored to our core audiences 
  • Develop clear, engaging, and brand-aligned copy for various marketing channels, including social media, web, video, email campaigns, and advertising. 
  • Collaborate with marketing managers, product teams, and designers to create content that supports business objectives and resonates with target audiences. 
  • Utilize AI tools to enhance content generation, streamline workflows, and optimize messaging for various channels 
  • Conduct research on industry trends, competitors, and customer insights to craft persuasive and effective copy. 
  • Assist in defining and refining brand voice and messaging guidelines, ensuring consistency across all content. 
  • Edit and proofread copy to ensure clarity, accuracy, and alignment with brand standards. 
  • Adapt content strategies based on A/B testing, SEO best practices, and performance data. 
  • Manage multiple projects in a fast-paced, deadline-driven environment while maintaining high creative standards. 
  • Partner with channel marketing leads and user research to establish on-going a/b testing of copy for channels and audiences  

What You'll Bring to the Role:

  • 3+ years of experience in copywriting, content marketing, or a related field. 
  • Strong portfolio showcasing experience in crafting marketing copy for digital and traditional platforms. 
  • Familiarity with AI tools for content creation, optimization, and automation. 
  • Experience writing for diverse formats, including social media, web, email, and video scripts, and marketing landing pages. 
  • Understanding of SEO best practices and data-driven content optimization. 
  • Ability to collaborate with designers, marketers, and other stakeholders. 
  • Excellent communication skills and attention to detail. 
  • Comfortable working in a fast-paced, agile environment 

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