Director of Marketing

 

Welcome and thank you for your interest in joining our team!

We’re excited that you’re considering a career with us. At Sud Stop Car Wash, we’re always looking for individuals who bring passion, integrity, and a commitment to excellence in everything they do. This application is your first step toward becoming part of a team that values collaboration, growth, and meaningful impact.

Working for Sud Stop definitely has it perks:

• Comprehensive Benefits – including medical, dental, vision, life, disability, and 401(k) retirement plans.
• Work-Life Balance Support – paid time off, holidays, sick leave, parental leave, and other forms of protected leave across our companies.
• Wellness & Lifestyle Perks – employer-funded Lifestyle Spending Account, Employee Assistance Program, and access to voluntary benefits such as pet insurance, accident, and critical illness coverage.
• Growth & Opportunity – a culture of training, development, and internal promotion, with clear pathways for career advancement!

We look forward to learning more about you!

 

Position Summary

The Director of Marketing is responsible for owning and leading the full marketing function for Sud Stop Car Wash across all locations and digital platforms. This role drives brand growth, demand generation, and membership acquisition and retention while ensuring a consistent, high-quality brand and customer experience across digital, onsite, and community touchpoints.

The Director of Marketing sets strategy, manages budgets, executes campaigns, oversees vendors, and builds a scalable marketing engine that supports existing locations, new site openings, fleet and offsite initiatives, and recurring revenue growth.

Above all, this position is accountable for maximizing profitability across paid, prepaid, and recurring customer segments while owning the end-to-end customer journey.

 

Key Responsibilities

 

Marketing Strategy & Performance

• Develop and execute comprehensive marketing strategies that drive revenue, traffic, and membership growth

• Report and communicate marketing performance metrics to executive leadership and cross-functional teams

• Establish KPIs and continuously optimize campaigns based on measurable results

• Identify and implement innovative, revenue-generating initiatives leveraging vendor capabilities and point-of-sale platforms

Brand Management & Customer Journey

• Own and manage the Sud Stop Car Wash brand and ensure adherence to brand standards and guidelines

• Maintain and evolve the online, onsite, and outward appearance of Sud Stop Car Wash

• Design and continuously improve the end-to-end customer journey across all touchpoints

• Oversee in-store customer experience including amenities, offerings, and presentation

Digital, Social & Content Marketing

• Own social media strategy, content creation, publishing cadence, and engagement

• Manage digital campaigns including paid media, SEO, and reputation channels

• Oversee CRM initiatives including email, SMS, win-back, and retention programs

• Manage all digital business listings, brand pages, and third-party groups

Reputation Management & Customer Service

• Own reputation management strategy including review platforms and customer feedback channels

• Oversee the Customer Service department and directly manage the Customer Care Administrator

• Partner with Operations to resolve systemic customer experience opportunities and improve retention

Website, App & Loyalty Ecosystem

• Manage SudStopCarWash.com and ensure website performance, SEO optimization, and conversion improvement

• Deploy and own the customer app, customer portal, and loyalty program initiatives

Menu Strategy & Promotional Optimization

• Develop menu strategy including pricing, packaging, and product positioning

• Manage promotion strategy, offer testing, and market-specific experimentation

• Design and execute an annual promotional calendar

• Create and implement internal seasonal sales contests

Budget & Vendor Management

• Develop and manage structured marketing budgets for each location

• Oversee and manage third-party vendors

Local Store Marketing & Community Engagement

• Plan and execute local store events, sponsorships, and community outreach initiatives

-Operations & Cross-Functional Collaboration

• Participate in weekly Operations communication meetings

• Partner with Operations leadership to align marketing initiatives with site-level performance goals

New Site Growth & Grand Openings

• Lead marketing strategy and execution for new location launches

Growth Initiatives

• Support fleet, offsite, and partnership growth initiatives

 

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

• 5+ years of marketing leadership experience

• Strong data-driven mindset

• Proven ability to manage budgets, vendors, and cross-functional initiatives

• Experience with CRM platforms, loyalty programs, and digital advertising

• Excellent communication, project management, and leadership skills

Success Metrics

• Membership acquisition and retention growth

• Revenue contribution from marketing initiatives

• Digital campaign ROI and conversion performance

• Brand consistency and reputation metrics

• Customer experience and satisfaction scores

• Loyalty and app adoption metrics

 

Core Competencies

• Strategic thinking and execution

• Data-driven decision making

• Brand ownership mindset

• Customer journey optimization

• Vendor and budget management

• Creative campaign leadership

• Cross-functional collaboration

• Ownership mentality and accountability for results

Thank you for taking the time to apply and share your background with us. We recognize the effort that goes into this process, and we truly appreciate your interest in becoming part of our team. If there’s a mutual fit, we’ll be in touch with next steps. In the meantime, we wish you all the best in your professional journey!

 

Sud Stop Car Wash is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability status.