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Executive Director, Digital Marketing

New York, NY

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

 

You’re a growth-minded digital marketer who thrives at the intersection of creative and performance. You get excited about blending bold creative strategy with rigorous measurement to unlock growth across channels. You’re hands-on with paid media, obsessed with understanding incrementality, and have a sharp instinct for what makes content resonate in a crowded feed. At the same time, you know how to nurture relationships with our community—through personalized lifecycle marketing that keeps customers engaged, loyal, and excited to come back.

This role reports into the VP, Ecommerce & Digital Experiences and will play a key role in shaping how Supergoop! shows up across digital touchpoints—from paid social and retail media to email, SMS, and beyond.

Role & Responsibilities

  • Lead the creative strategy and content production engine for paid media, ensuring Supergoop! breaks through with performance-driven creative tailored to audience and platform
  • Own paid social and search campaigns end-to-end: strategy, execution, optimization, and reporting
  • Drive growth through affiliate marketing, brand partnerships, marketplaces, and emerging social commerce opportunities
  • Partner with sales and retailer teams to develop and optimize retail media programs that maximize awareness and sell-through across key partners
  • Establish a rigorous incrementality and measurement framework to understand true channel impact, guiding budget allocation and creative optimization
  • Oversee lifecycle strategy across email, SMS, and onsite, focusing on segmentation, personalization, and automation to maximize retention and LTV
Supergoop! shines bright for you and offers US based full-time employees:
  • Comprehensive Health Benefits
  • Generous Paid Time Off Policy
  • 401k with Company Match
  • Product Discounts
  • Employee Referral Program
  • Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

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