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Director of Lifecycle Marketing & Loyalty

Remote, Remote, United States

Real people. Real service.

At SupplyHouse.com, we value every individual team member and cultivate a community where people come first. Led by our core values of Generosity, Respect, Innovation, Teamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers.

We are looking for a Director of Lifecycle Marketing & Loyalty (or a Sr. Lifecycle Marketing & Loyalty Manager as we like to call it!) to join our Marketing department. This individual will report into our Chief Marketing Officer (CMO) and be instrumental in shaping and executing strategies that deepen customer relationships and foster long-term loyalty. If you thrive on using data to craft personalized journeys and innovative rewards programs, we’d love to hear from you!

This remote position is open to individuals who live in, or are open to relocating to, the following states: Arizona, Delaware, Florida, Georgia, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington.

This position requires travel to our headquarters in Melville, NY 6 times per year for internal meetings and team building activities. We reimburse reasonable and necessary travel expenses, and you’re also welcome to work on-site anytime beyond these visits – our doors are always open.

Role Type: Full-Time, Exempt 

Location: Remote 

Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility 

Base Salary: $155,000 – $180,000 per year

Responsibilities: 

  • Own end-to-end lifecycle marketing strategy to deliver personalized, data-driven messaging across email, SMS, push and direct mail. 
  • Design and implement customer journeys and multi-step nurture programs based on behavioral and transactional data. 
  • Lead the development, launch, and ongoing management of a customer loyalty program to reward repeat engagement and build long-term brand affinity. 
  • Partner with analytics to define customer segments and create strategies for onboarding, retention, win-back, and upsell. 
  • Optimize campaign performance through A/B testing, multivariate testing, and iterative learning. 
  • Oversee CRM platform selection, optimization, and integrations; maintain data hygiene and compliance with privacy regulations (CAN-SPAM, GDPR, etc.). 
  • Collaborate cross-functionally with Product, Creative, Data, and Customer Experience teams to ensure a cohesive customer experience. 
  • Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership. 
  • Manage and mentor a team of lifecycle marketers, campaign managers, or CRM specialists (as applicable). 

Requirements: 

  • 8+ years of experience in CRM, lifecycle marketing, or retention strategy—ideally in a consumer-facing digital business. 
  • Proven experience launching and managing a customer loyalty or rewards program, including program design, implementation, and measurement. 
  • Deep knowledge of email marketing platforms, CRM tools (e.g., Braze, Iterable, HubSpot), and customer data platforms (CDPs). 
  • Demonstrated expertise in designing segmentation strategies and customer journey maps. 
  • Strong leadership and communication skills, with the ability to influence across levels. 
  • Passion for customer experience, data-driven marketing, and continuous experimentation. 

Preferred Qualifications: 

  • Background in B2B marketing, particularly in sectors serving the trades. 
  • Experience building programs that speak to the specific needs, timelines, and decision cycles of trade professionals and small business owners. 
  • Background in loyalty programs, promotional planning, or lifecycle-based incentives. 

Why work with us: 

  • We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
    • Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
    • 401(k) with up to 4% company match
    • Paid vacation, sick time, and holidays
    • Company-paid basic life insurance and long-term disability
    • Discounted auto, home, and pet insurance programs
    • Flexible Spending Account (FSA)
    • Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
    • Company-provided equipment and one-time $250 work from home stipend
    • $750 annual professional development budget
    • $25 monthly Grubhub credit
    • Company rewards and recognition program
    • And more!
  • We promote work-life balance – We value your time and encourage a healthy separation between your professional and personal life to feel refreshed and recharged. Look out for our wellness initiatives and ask about our Flex-Time Policy!
  • We support growth – We encourage you to embrace continuous learning and take on new challenges. In an exciting and evolving industry, we provide opportunities for career growth through our annual merit and bonus opportunities, hands-on training, diversity and inclusion initiatives, internal mobility options, and professional development budget.
  • We give back – We live and breathe our core value, Generosity, by giving back to the trades and organizations around the world. We make a difference through donation drives, employee-nominated contributions, support for non-profit organizations, Volunteer Paid Time Off, and more.
  • We listen – We value hearing from our employees. Everyone has a voice, and we encourage you to use it! We actively elicit feedback through our monthly town halls, regular 1:1 check-ins, employee listening initiatives, and company-wide ideas form to incorporate suggestions and ensure our team enjoys coming to work every day.

Check us out and learn more at: https://www.supplyhouse.com/our-company!

Additional Details: 

  • Remote employees are expected to work in a distraction-free environment. Personal devices, background noise, and other distractions should be kept to a minimum to avoid disrupting virtual meetings or business operations.
  • Applicants must be currently authorized to work in the U.S. on a full-time basis. SupplyHouse.com will not sponsor applicants for work visas.
  • SupplyHouse.com is an Equal Opportunity Employer. We welcome and encourage individuals of all backgrounds, experiences, and perspectives to apply. Employment decisions are based on qualifications, merit, and business needs.
  • We are committed to providing a safe and secure work environment and conduct thorough background checks on all potential employees in accordance with applicable laws and regulations.
  • All emails from the SupplyHouse team will only be sent from an @supplyhouse.com email address. Please exercise caution if you receive an email from an alternate domain.

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