Vice President of Product, Growth & Monetization

San Mateo, CA

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

We're looking for a hands-on, data-driven VP of Product, Growth & Monetization to lead our efforts across acquisition, onboarding, and conversion—from free to paid. This role is critical to accelerating our product-led growth motion by leveraging embedded product experiences to drive self-serve acquisition and expanding usage through innovative feature discovery.

You’ll report to the Chief Product Officer and lead a high-impact team focused on growth and monetization, with direct responsibility for improving free-to-paid conversion, optimizing pricing & packaging, and increasing lifetime value. You’ll partner closely with Product, Engineering, UX, Marketing, and Data Science to run experiments, ship impactful improvements, and align product investments with revenue goals.

What you’ll be working on

  • Own and drive the end-to-end strategy for acquisition, onboarding, and conversion, ensuring a seamless journey from prospect to paying customer.
  • Build seamless and scalable user flows for sign-up, upgrade, billing, and account management
  • Develop, test, and optimize pricing, packaging, and monetization strategies to maximize revenue and customer value.
  • Pricing and packaging strategy for all self-serve plans (Free + Paid Tiers)
  • Analyze data and user behavior to identify opportunities for growth and conversion improvement, implementing solutions at scale.
  • Stay hands-on with experimentation, analytics, and go-to-market initiatives to ensure rapid iteration and learning.
  • Cross-functional leadership across Product, Marketing, Engineering, and Data to align growth efforts with company goals

We’d love to hear from people with

  • 12+ years of Product Management experience including 5+ years leading and developing high-performing teams at the manager and director level within SaaS organizations
  • Deep understanding of PLG mechanics with a proven track record of moving key metrics (e.g., activation, retention, conversion) through product changes
  • Demonstrated success in driving acquisition, onboarding, and conversion initiatives
  • Expertise in pricing, packaging, and monetization strategies for SaaS products
  • Strong analytical mindset and comfort with experimentation, A/B testing, and data tools
  • Experience scaling product teams and defining org structures that enable autonomy, alignment, and fast iteration
  • Demonstrated ability to operationalize continuous user insight generation and embed it into product decisions at scale
  • Comfort balancing strategy and execution—you're just as energized by whiteboarding the future as you are digging into today's funnel data
  • Excellent leadership, communication, and cross-functional collaboration skills
  • Collaborative leadership style with a bias for action and outcomes

The base pay provided for this position ranges from $292,000 / year - $343,000 / year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses and commissions may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

 SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office 1-2 days per week.

#LI - Hybrid

Why SurveyMonkey? We’re glad you asked 

SurveyMonkey is a place where the curious come to grow.  We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund. 

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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