Senior Director of Marketing

Company Overview

At Sylogist, we are purpose-driven to “empower the good our customers do.”

We provide SaaS-based software solutions to the non-profit, government, and education sectors, and we take immense pride in the work of our customers and the products we build to support them. Our team is collaborative, enthusiastic and delivers on our promises. If you want to apply your skills to improve trusted technology that supports over 2000 customers around the world, then let’s talk! 

Position Overview

Sylogist is looking for a Senior Marketing Director to lead our Marketing team!

Reporting to the Chief Revenue Officer, the Sr Director of Marketing will develop marketing campaigns and initiatives that inspire and engage our target audience, encourage product adoption, and build long-term customer and partner value. As the leader of the marketing team, you will balance long-term strategy with short-term results. Success in this role relies on your ability to build strong cross-functional relationships and align marketing initiatives with company-wide objectives. This role includes overseeing the marketing strategies for a diverse product portfolio of 11+ products, with a focus on prioritization and collaboration to drive impact.

A successful candidate will consistently adapt marketing programs based on insights from analytics and results achieved against program objectives. You will develop integrated marketing plans in partnership with the wider Go-to-Market team (notably Sales, Partnerships, and Customer Success), as well as lead the company’s efforts, including demand, account-based marketing campaigns, digital operations and analytics, events, strategic content development, and digital advertising.  You will also be the leader of a team of competent and committed marketers.  You are a willing player/coach, meaning a mix of strategic oversight and hands-on execution to support the team and drive results

Responsibilities Include

• Define the overall marketing strategy, messaging, and marketing mix
• Champion process improvements in marketing operations, tools, and reporting to optimize efficiency and impact
• Mentor and develop a high-performing marketing team, fostering a collaborative environment that encourages growth and accountability
• Plan and execute a comprehensive marketing plan to drive brand awareness and customer acquisition
• Measure and optimize marketing funnel and programs; report on high-value objectives and metrics, with success measured by contributions to lead generation, pipeline growth, and bookings
• Develop and execute strategic marketing campaigns integrated across Go-to-Market teams (Sales, Customer Success, and Partnerships) and key customer touch points
• Devise and oversee demand generation programs and manage the lead lifecycle process in partnership with the sales team
• Work effectively across internal teams, including sales, customer success, partnerships, and product development
• Build and maintain positive relationships with Microsoft, partners and vendors
• Evangelize brand messaging and best practices, and encourage internal adoption
• Success will be measured primarily by Marketing’s contribution to Lead Generation and overall bookings results

What We Look for in You

Must-Haves

• Strategic thinker with the ability to analyze data and make informed decisions
• 7+ years of experience in the software industry
• Experience managing marketing strategies for a multi-product portfolio
• Attention to detail
• Excellent writing, presentation, and communication skills
• 5+ years of team management
• Track record in delivering revenue results
• Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
• Demonstrated achievement with results-oriented campaigns and plans
• Experience managing external vendor relationships
• Thorough understanding of current trends in digital marketing
• Ability to think strategically and analytically, and make sound decisions and recommendations
• Willingness to travel as needed to support events, partnerships, or strategic initiatives

Nice-to-Haves

• Experience in the Microsoft partner ecosystem and its role in driving SaaS marketing strategies
• Familiarity with account-based marketing and demand generation strategies

Why Join Sylogist?

We're an inclusive company that values the personal and professional growth of its employees! At Sylogist, you'll experience:

• A company where you can really make a meaningful impact
• A healthy work-life balance
• Benefits that cover health, wealth, and wellness
• An environment where most of our employees are remote

Sylogist is headquartered in Calgary, Alberta, Canada with regional offices in Barrie, Ontario, Canada, Atlanta, Georgia, Littleton, Colorado, and Shawnee, Oklahoma in the United States of America and Oxford, Oxfordshire in the United Kingdom. 

Sylogist does not offer sponsorships. All candidates must provide proper employment documentation showing immediate eligibility to work in the country in which the role is based.