Director, Marketing Operations

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.

Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.

We’re seeking a strategic and hands-on Director of Marketing Operations to lead the transformation of our marketing infrastructure. This role is ideal for a seasoned operations leader who thrives in a fast-paced B2B SaaS environment, has a passion for data-driven decision-making, and knows how to build and scale high-performing teams and systems.

You’ll be instrumental in operationalizing our account-based strategy, streamlining campaign operations, and building a best-in-class reporting and analytics framework. You’ll partner closely with internal stakeholders and agency partners to drive pipeline growth and marketing efficiency.

 

HOW WE'LL BE WINNING TOGETHER DAY TO DAY:

· Lead and scale the Marketing Operations function, managing a team and agency partners to support campaign execution, technology, and analytics.

· Drive the transition from a lead-based to an account-based marketing (ABM) model, leveraging platforms like 6sense to increase pipeline and engagement.

· Build and optimize marketing performance dashboards, KPIs, and attribution models to provide actionable insights to executive stakeholders.

· Streamline campaign operations by implementing scalable processes, documentation, compliance, and governance across tools and teams.

· Own and optimize our marketing tech stack, including Marketo (certification preferred), Salesforce, 6sense, RingLead, Chili Piper, and Drift.

· Develop and enforce data hygiene and lead/contact routing best practices to ensure clean, actionable data across systems.

· Collaborate cross-functionally with Sales, RevOps, Product Marketing, Finance, and more to align on goals, processes, and reporting.

· Present confidently to executive audiences, translating complex data into clear, strategic recommendations.

 

WE SHOULD TALK IF THIS SOUNDS LIKE YOU:

· 8+ years of experience in B2B SaaS marketing operations, with at least 3 years in a leadership role.

· Proven success building and scaling marketing operations functions in high-growth environments.

· Deep expertise in Marketo (certification strongly preferred), Salesforce administration, and ABM platforms like 6sense.

· Experience leading the shift from lead-based to account-based marketing models.

· Strong analytical mindset with a track record of building robust reporting frameworks and dashboards.

· Experience managing internal teams and external agencies to deliver high-impact results.

· Familiarity with RingLead, Chili Piper, and Drift is a plus.

· Excellent communication and presentation skills, with the ability to influence at all levels of the organization.

· A builder’s mindset—strategic, hands-on, and always looking for ways to improve and scale.

Diversity, Equity & Inclusion

To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.

Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful! 

All are welcome here and we invite you to join our team if you are ready to help us continue that growth! 

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