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Manager, Omnichannel Merchandising Optimization

Irvine, CA

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Manager of Omni Merchandising & Personalization will be responsible for overseeing the operational aspects of site merchandising for the Omnichannel Experience Team. This includes managing content authors, the Digital Asset Management (DAM) system, and the execution of go-to-market (GTM) plans across all platforms. The role requires experience across multiple areas of site merchandising with a strong focus on efficiency, accuracy, and real-time problem identification and solutioning to drive the best experience for every Taco Bell visitor. 

The Day-to-Day:

  • Lead and manage a team of content authors to ensure timely and accurate creation, updating, and publishing of digital content across owned E-Comm channels (web/app), delivery channels, and in-restaurant channels (kiosks, digital menu boards).
  • Oversee the integration and efficient use and scale of the Digital Asset Management (DAM) system, ensuring digital assets are well-organized and easily accessible, while also ensuring we are getting the most out of the platform and building a roadmap to support the growing needs of our business.
  • Collaborate with cross-functional teams to manage the execution of go-to-market (GTM) plans, ensuring all elements are built and executed effectively.
  • Conduct User Acceptance Testing (UAT) to identify and resolve any issues or discrepancies during the UAT process to ensure the accuracy and functionality of digital content and product builds before launch.
  • Collaborate with and oversee vendors for digital assets, ensuring seamless integration into digital channels and adherence to brand standards.
  • Analyze and assess content performance using data-driven insights to make recommendations for optimization.
  • Optimize operational processes where necessary to drive accuracy and efficiency.
  • Partner with the Senior Manager of Merchandising and Personalization and the Merchandising Lead, Digital Restaurant to drive product enhancements aimed at innovating and scaling site merchandising capabilities across all platforms.
  • Collaborate with tech teams as plans for AI integration and personalization are created across multiple channels and ensure our merchandising tech stack can support the needs of the growing business.

Is This You?

  • Bachelor's degree in Marketing, Business, or a related field.
  • 8+ years of experience in digital merchandising, content management, or a related field.
  • Proven experience managing content authors and digital asset management systems.
  • Proven experience working with AI engines and personalization tools.
  • Strong project management skills with the ability to manage multiple tasks and projects simultaneously.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and handle effective stakeholder management
  • Proficiency in digital analytics tools and content management platforms.
  • Demonstrated ability to analyze data and develop optimal operational processes to solve problems effectively

Work-Hard, Play-Hard:

  • Hybrid work schedule and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Tuition reimbursement and education benefits 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$118,500 to $159,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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