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Manager, MarTech and Customer Data

Irvine, CA

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

This role oversees the strategy, integration, and management of customer data across teams and platforms, ensuring data integrity and meeting Taco Bell’s analytics, customer segmentation, and activation needs through effective data strategies and vendor relationships. It involves cross-functional collaboration to identify data needs, ensure integration, and maintain a technology roadmap that supports business goals, playing a critical part in utilizing customer data and tools to drive business success.

The Day-to-Day:

  • Technology Integration: Collaborate with Tech teams, Yum teams and vendor teams to ensure the effective execution of development, QA, and product implementation for data and digital technologies. Address any integration challenges proactively with a strong understanding of AI/ML and data engineering procesess.
  • Vendor and Procurement Management: Oversee all vendor relationships, ensuring that technology partners deliver on their commitments. Conduct Quarterly Business Reviews (QBRs) and Executive Business Reviews (EBRs) to communicate the status of the Customer Data roadmap and its utilization across the organization. With special emphasis in Customer Data Platforms and our MarTech stack as we further scale and centralize use cases.
  • Cross-Functional Collaboration: Partner with Digital, Marketing, and other teams to define business needs and specific use cases for technology and data solutions. Prioritize requirements on behalf of multiple teams to maximize the business impact of the MarTech roadmap.
  • Roadmap Development: Lead the development and management of tools/platforms and data strategies to enhance more personalized and optimized user experiences across omnichannel marketing, performance media, and CRM. Responsible to drive the roadmap and ensure implementation of the deliverables expected as outcomes of that strategic roadmap, especially in service of knowing more about our customers and AI implementation.
  • Data Governance and Integrity: Establish and maintain data governance frameworks to ensure the accuracy, integrity, and security of customer data across all platforms. Implement checks and measures to uphold high data quality standards.
  • Performance Measurement: Define success metrics and KPIs to track the effectiveness of customer data initiatives and marketing strategies. Regularly report on performance and insights to leadership and stakeholders.

Is This You?

  • Bachelors degree in Digital Marketing or related field OR equivalent years of experience, MBA a plus.
  • 8+ years of experience years leading and executing a strategic roadmap of capabilities and related initiatives in areas of responsibility
  • Proficiency with Visio, JRA/Confluence and agile methodologies/scrum ceremonies preferred
  • Demonstrated ability to leverage data and develop fact-based recommendations to solve problems and influence vendor relationships (customer journey mapping, design thinking, business process design, A/B testing)
  • Data-obsessed, but creatively-driven marketer
  • Able to clearly articulate vision, strategy, and connect that to tactical execution
  • Able to partner and collaborate across teams, and influence peers to drive action
  • Outstanding written and verbal presentation skills with the ability to effectively manage stakeholder communications and involvement as well as run team meetings

Work-Hard, Play-Hard:

  • Hybrid work schedule and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$134,500 - $160,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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