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Head of Digital Soul

Woking

 

Who is Taco Bell? 

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.

We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. 

And all of that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans. 

At Taco Bell, we’re the New Kids, the Cultural Rebels growing fast across Europe! Are you up for to be part of this? Learn more about the role below. 

About the Job: 

The Head of Digital Brand Soul, ONEUROPE is responsible for creating and driving Taco Bell’s digital proposition across the UK & Europe, focusing on delivering a consumer centric, inspiring and distinctive experience across all digital touchpoints. It will start with developing the strategy for the region with a clear digital brand ‘soul’ vision which supports the massive growth ambition of Taco Bell across UK & Europe. This role will bring together and shape the brand’s full digital ecosystem, including acquisition, retention and loyalty through CRM, kiosks, website, new app development, delivery partners and media to accelerate and nurture consumer community experiences and commercial success. With this role, the opportunities are endless: launching digital innovations, expanding into new countries, and creating a best in market ‘digital brand’. The Head of Digital Soul will report to the UK & Europe CMO and collaborate across marketing, operations, technology and franchise partners. You will work closely with, and provide support to the e-Commerce & Delivery Managers that are leading specific projects.

Critical partnership will be with Taco Bell International to define, build, and implement global programs across ONEUROPE.

The Day-to-Day

  • Write and lead the strategy for the full Digital Ecosystem: Develop and execute a consumer-first digital brand experience
  • Define value proposition for digital channels to both consumers and our franchisee partners
  • Develop and drive the Delivery Aggregator strategy for continuous, incremental and profitable growth
  • Be the strategic link between our technology road map and customer experience by becoming a tech development ‘thought partner’
  • Work closely with e-Commerce and Delivery Managers across markets
  • Drive CRM & Loyalty Programs: Utilise first-party data to optimise customer engagement, retention, and long-term value
  • Continuously enhance Digital Kiosk and Website experience: Implement best-in-market kiosk CX strategies, improving user interface, personalisation, and operational efficiency
  • Engage in overall media/social media strategy discussions and planning across EU market
  • Support Project Leader on the development of UK trial app
  • Expand into New Markets: Oversee digital strategies for market entries, ensuring localisation, scalability, and strong customer adoption
  • Optimise Performance & Analytics: Establish KPIs, track performance, and leverage analytics tools to continuously enhance digital initiatives

Is this you?  

  • At least 8+ years of experience in digital marketing, ecommerce, or a related field, with a strong focus on consumer engagement and digital sales growth
  • Has championed the development of Digital Strategy
  • Proven leadership experience, including managing cross-functional teams and external partnerships
  • Expertise in multi-channel digital marketing, including app-based engagement, push notifications, SMS, digital advertising, SEO and email marketing
  • Strong data-driven mindset, with proficiency in tools such as Google Analytics, Braze, and CRM and SEO platforms.
  • Experience in marketing through delivery platforms like UberEats, Just Eat and Deliveroo
  • Experience launching and scaling digital innovations, such as loyalty programs, self-service kiosks, and ecommerce integrations.
  • Relentlessly curious on technology with a customer first lens
  • Ability to work in a fast-paced, entrepreneurial environment, balancing strategy and execution
  • Above all, being relentlessly curious about the consumer

Work-Hard, Play-Hard 

  • Hybrid work schedule
  • Company and performance-related bonus
  • Generous pension with up to 11% company contribution
  • Private healthcare with the option to increase to include family cover
  • Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year.  After 5 years’ service, annual holiday allowance increases to 30 days
  • Competitive parental leave and flexible return to work options
  • Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership
  • Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts

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