Back to jobs
New

Sr. Associate Manager, Media Activation & Measurement

Irvine, CA

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Senior Associate Manager, Media Activation & Measurement is a hybrid operator who sits at the intersection of media, measurement, and MarTech. This role turns audience strategy into precise, scalable activation and closed-loop measurement—powering Taco Bell’s future-ready growth and stewarding our in-house marketing analytics capability. You’ll enable $400MM+ in paid media to work harder through cleaner data, smarter targeting, and tighter feedback loops across channels and calendar programs.

Day to day, you’ll own the technical activation layer: translating insights into audience builds, QA, and deployment in platform while maintaining standards for taxonomy, naming, and data hygiene. You’ll manage Bridg, Treasure Data, and LiveRamp for segmentation, syncing, and governance; coordinate with our agency of record and platform partners to ensure clean integrations and deduplicated measurement; and support MMM and emerging solutions by driving data readiness, validating inputs, and operationalizing learnings back into planning.

You’ll partner closely with the Senior Associate Manager of Precision Media to bring audience strategy to life, and work cross-functionally with CRM, Loyalty, and 3PD so offer strategies are targeted, cost-aware, and executed flawlessly through a paid media lens. The outcome is a tighter connection between CDP, activation platforms, and analytics—so insights flow forward into targeting and back into planning without friction.

This role is ideal for someone as comfortable in a CDP or basic SQL as they are in campaign planning—someone who can translate between marketing execution and data integration to drive smarter, faster, and measurable media moments. Success looks like faster, more accurate deployments; stronger signal quality for MMM and incrementality reads; and continuous optimization that grows loyalty, acquisition, and transaction frequency.

The Day-to-Day:

  • Manage the day-to-day stewardship of Bridg, Treasure Data, and LiveRamp, including weekly partner calls, taxonomy governance, and troubleshooting to ensure flawless execution.
  • Partner with Spark to align on MMM inputs and outputs, ensuring clean room and MMM models are calibrated with accurate audience definitions, taxonomy alignment, and measurement frameworks
  • Project manage the building and coordination of timelines with cross functional-leads to ensure MMM update/model refresh processes and procedures are followed. Assist in post-model diagnostics and interpretation to connect modeled ROI insights to tactical campaign and audience execution
  • Collaborate with data science team on model calibration and enhancements to measurement solutions
  • Translate audience strategy into technical activation by building, QA’ing, and deploying 1P segments across platforms to fuel Loyalty, Delivery, Calendar, and Pillar campaigns.
  • Work cross-functionally with Loyalty, 3PD, and CRM teams to ensure offers are targeted effectively, launched on time, and managed cost-efficiently across media and owned channels.
  • Serve as the activation point of contact for agency, MarTech partners, and internal stakeholders, ensuring technical readiness for audience deployment, segmentation updates, and measurement pilots. Partner with data and technology teams to ensure MarTech and media data are accurately integrated into measurement environments (e.g. Snowflake, LiveRamp)
  • Conduct analytics work (e.g. write SQL queries or Python scripts) to identify trends, anomalies, or audience performance insights that inform modeling improvements
  • Collaborate with Insights & Analytics to track, analyze, and report on test-and-learn activations, translating results into actionable recommendations for media strategy
  • Maintain data and audience governance standards across CDPs and clean rooms, ensuring accuracy, compliance, and consistency of naming conventions and audience refresh cadences.
  • Support cross-functional campaign planning by ensuring that audience builds and platform integrations are ready ahead of launch timelines.
  • Partner with the Senior Associate Manager, Precision Media to connect high-level audience strategy with flawless technical execution, ensuring a seamless 360 media plan.
  • Identify opportunities to improve workflows and automation within Taco Bell’s MarTech stack to speed activation and reduce operational risk.

Is This You?

  • Bachelor’s Degree in Marketing, Business, Mathematics, Communications, or related field—or equivalent practical experience.
  • 6 - 8 years of experience in paid media, digital marketing, and MarTech execution (brand, agency, or platform side).
  • Demonstrated success in leveraging data, insights, and analytics to guide audience targeting, campaign optimization, and performance measurement.
  • Deep hands-on experience with customer data platforms (CDPs) and MarTech tools, including LiveRamp, Braze, Bridg, and Treasure Data, with proven ability to manage these systems from the execution layer for media.
  • Strong understanding of attribution, clean rooms, and measurement frameworks as they apply to paid media and customer activation.
  • Working understanding of MMM and MTA, and how they connect to audience activation and campaign measurement
  • Technical fluency with SQL, data QA, and BI/reporting tools. Familiarity with Python or data visualization tools (e.g. Looker, Power BI) is a plus
  • Proven track record of driving customer acquisition, penetration, and frequency growth through precision audience strategies and flawless execution.
  • Proven ability to translate between media/marketing, data engineering, and analytics teams to connect marketing needs to technical data solutions A strategic thinker and self-starter who thrives in a fast-paced environment with shifting priorities and multiple stakeholders.
  • Highly collaborative with a strong ability to partner cross-functionally (Loyalty, CRM, 3PD, agencies) and translate complex technical concepts into clear action for business partners.

Work-Hard, Play-Hard:

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: $118,000 to $138,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

 

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

 

Create a Job Alert

Interested in building your career at Taco Bell? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Taco Bell’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.