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Associate Manager, Marketing Analytics

Irvine, CA

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

Taco Bell is on a journey to uncover insights in customer behavior so that we meet the needs of our customers to maximize short and long-term business results. Taco Bell’s Insights & Analytics team is looking to add an Associate Manager with a focus on Customer Campaign Analytics focused on driving business growth via measurement of owned marketing campaigns, loyalty offers and campaigns, and CRM comms and communicating how they are impacting customer behavior and the digital business. The position will interface closely with the digital team, brand marketing team, brand activation, and marketing analytics team as well as Taco Bell’s IT team.

The Day-to-Day:

  • Lead the development of advanced measurement frameworks that quantify the long-term impact of CRM and loyalty campaigns on customer lifetime value, retention, profit, and brand equity.
  • Champion the customer centric approach by partnering with leadership and cross functional teams  by providing them with the necessary data-driven insights to consistently measure our campaigns, products, processes, and experiences for all communications channels.
  • Influence through data storytelling, persuading and engaging key stakeholders across teams by communicating data-driven insights and recommendations.
  • Lead the analysis of how our marketing communications (i.e. owned/paid media, digital marketing, AI driven marketing, etc) are impacting customer behavior.
  • Oversee the development of test plans and design test cells for intricate tests that may involve static controls or special customer groupings.
  • Understand impact of first party offers and campaigns, AI driven marketing, and CRM comms and build out reporting needs to help support the digital team.
  • Execute, improve, and streamline new & existing data processes that support the understanding of the health and performance of various aspects of our business.
  • Identify and implement innovative analytical methodologies and tools to enhance the effectiveness of marketing campaigns through the lens of a customer.
  • Collaborate with internal and external vendors to provide analytical services and insights to marketing teams.
  • Provide thought leadership on leveraging analytics to assess customer strategies and action plans for key business opportunities, problems or questions.
  • Act as a liaison with internal business partners (IT, Loyalty, Brand Strategy, International) and outside vendors to ensure timely/accurate delivery of reporting and analysis.

Is This You?

  • BA required; analytical degree preferred (e.g., Economics, Mathematics, Engineering). MBA a plus.
  • 5+ years analytically oriented business leadership and experience developing customer analytical framework to analyze complex business problems and using analytics to drive business results / Job level will be commensurate with experience.
  • Strong understanding of applied statistical, multivariate modeling.
  • Highly versed in applications software including advanced Excel and particularly strong understanding of Relational Databases with writing custom SQL. Familiarity with Power BI a plus. Strong understanding of PowerPoint.
  • Strong internal motivation, intellectual curiosity, logical thinking and desire to have a large impact on our organization as well as a passion for driving the business through analytics.

Work-Hard, Play-Hard:

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$109,400 to $120,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

 

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