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Vice President, Brand Product Marketing

Irvine, CA

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The VP, Brand Product Marketing will lead and develop a team of talented product marketers that span our product portfolio, driving our product and go-to-market strategy. This role is pivotal in developing the key themes and stories that will help our customers understand the value our products deliver across innovation, value and emerging category entry points. The role will take these themes and work across marketing to develop impactful campaigns and associated assets that will enhance customer awareness, education, and acquisition to deliver on the magic formula for the business. Beyond customer acquisition, you will guide our customers to value and adoption across our capabilities.

You will be a close partner to our sales and food innovation teams, collaborating to develop products, pricing, and experiences that attract and retain consumers. This role provides vision, leadership, and accountability for brand and product, driving the US marketing sales calendar for a $17 billion-dollar business.  This role reports to the Chief Marketing Officer and leads a team of talented- brand, product and consumer insights professionals.

The Day-to-Day:

  • Coach, Inspire and Guide a team of brilliant marketing professionals in their development and nurturing the company and marketing culture motivating the team for high impact and engagement
  • Provide thought leadership on marketing strategy, menu strategy and calendar via synthesized marketing insights across range of sources & inputs  
  • Lead and inspire teams, author and evangelize product marketing strategy, projects and vision, to establish Taco Bell in the hearts and minds of global communities to Live Mas  
  • Deliver National and Test Product calendars in collaboration with brand marketing, digital marketing & cross-functional teams (finance, operations, product development and supply chain) 
  • Drive commercial planning of annual product calendar and numerous experiences/campaigns to ensure brand and business goals can be achieved and executed across 7000+ predominately franchise owned restaurants  
  • Lead a team of consumer insight and analysis professional to deliver on deep understanding of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics.
  • Develop compelling, marketable category concepts, stories, and product vision. Ensure key insights are obtained and incorporated into briefing process. Accountable for developing and tracking KPIs to measure product performance.
  • Analyze and prepare category business performance reports 
  • Responsible for product presentations senior executives, presenting to our franchisees to gain alignment and drive engagement with franchisee partners
  • Partner with Franchise Marketing committee to ensure calendar alignment and execution 
  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process 

Is This You?

  • Minimum of 15 years’ experience in product, product marketing, or brand management  
  • Minimum of 5 years’ experience in a leadership or management position
  • Bachelor’s degree required. MBA preferred  
  • Success in launching and scaling mass-market consumer products or services that both drive the business and strengthen the brand. 
  • Proven ability to lead a high-performing team in a fast-paced environment. 
  • Strong analytic skills and the ability to drive data-driven recommendations and decision-making. 
  • Experience creating integrated marketing plans to support product launch and expansion efforts. 
  • Experience working with marketing channel owners to shape marketing strategy and drive tactical execution. 
  • Executive level communication skills. 
  • Ability to confidently analyze business results and report performance to executive leadership and cross-functional teams. 
  • Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs, and meet deadlines. 

Work-Hard, Play-Hard:

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$257,900 to $303,200 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

 

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