Mr D - Head of Customer Growth

Mr D, a division of the Takealot Group, is looking for a highly talented Head of Customer Growth to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! 

Think you’ve been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do 
• Learn: We work with the best of the best, and then some. 
• Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Chief Marketing Officer for Mr D.

Your responsibilities will include:

Growth Strategy and Planning:

• Design and execute the growth roadmap focusing on acquisition, reactivation, and retention strategies. 
• Develop a comprehensive plan to drive non-habituated customers to transact and convert them into loyal, active users. 
• Own the full customer activation lifecycle, from app installs to habituation, ensuring measurable outcomes. 
• Establish KPIs to evaluate traffic, acquisition channels, habituation success, and order growth. 

Leadership and Team Management: 

• Oversee, mentor, and develop high-performing teams, including: 
• Paid Media: Strategy and execution of campaigns to drive efficient and scalable customer acquisition. 
• CRM: Managing communications (emails, notifications, etc.) to drive reactivation, retention, and habituation. 
• In-App Merchandising: Curating in-app content strategically to improve customer engagement and conversion rates. 
• Foster a culture of data-driven experimentation and performance optimization. 

Customer Lifecycle Optimization: 

• Collaborate with cross-functional teams (Brand, Product, Analytics) to optimize the customer funnel and improve conversion metrics from acquisition to order completion. 
• Build and execute highly targeted campaigns that focus on quality traffic and drive meaningful engagement. 
• Leverage customer insights and segmentation to design campaigns tailored for various touchpoints across the user journey.

Initiatives to Drive Growth: 

• Develop innovative acquisition channels to target new customers while optimizing existing channels to ensure ROI. 
• Craft and roll out reactivation initiatives to engage dormant customers and lead them back to the platform. 
• Align in-app merchandising with promotional and growth efforts to maximize purchase intent during browsing. 

Data & Analytics: 

• Use advanced analytics and marketing insights to refine acquisition and retention strategies. 
• Build dashboards and reporting mechanisms to communicate progress, learnings, and outcomes of campaigns and initiatives to leadership. 
• Identify patterns in customer behaviors and use this intelligence to influence strategies.                                                                

Attributes & Skillsets required:

• Strong leadership skills with the ability to inspire, manage, consolidate, and elevate high-functioning teams across Paid Media, CRM, and In-app Merchandising. 
• Expertise in building and scaling acquisition and retention strategies that are highly data-driven and result-oriented. 
• Sound knowledge of growth tactics: paid ads, digital acquisition funnels, CRM campaigns, push notifications, app-based customer engagement, and performance optimization.
• Hands-on familiarity with growth analytics tools like Google Analytics, Data Studio, Tableau, or similar. 
• Exceptional stakeholder management and communication skills, with the ability to articulate growth vision across organizational levels. 
• Entrepreneurial mindset with innovative problem-solving skills, and thrives in a high-pressure, target-driven environment.
• Exposure to subscription-based models or loyalty programs.  Familiarity with app-based revenue strategies, including gamification, personalization, or partnerships.
• Results-driven with a track record of meeting ambitious KPIs. 
• Team-oriented with excellent collaboration and relationship-building abilities.
• Adaptable to changing priorities in an agile work environment.
• Experience working in the food delivery, e-commerce, or tech space. 
• Entrepreneurial mindset with a proactive approach to innovation.

Qualifications:

• A Bachelor’s degree in Business Management, Marketing, Communications or a related field.
• 7+ years of marketing or growth experience, with at least 3 years leading multi-functional teams in fast-paced, high-growth digital environments.
• Proven experience working in on-demand, ecommerce, or tech ecosystems (restaurant delivery, grocery, retail marketplaces/FMCG preferred).

Let’s talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
• Free parking: No more 5km fun runs to your desk (unless you want to). 

Like what you see? 

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference