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SENIOR COPYWRITER

Toronto
 


WHO WE ARE

Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe.

POSITION OVERVIEW 

Are you curious and passionate about ideas and the impact brands can have on the world? Do you thrive in a creative and collaborative environment? Are you looking for a place to learn and grow as a copywriter, with a vast pool of experienced creatives to mentor and guide you? If so, read on.

As a Senior Copywriter, you will conceptualize ideas in partnership with a Senior Art Director. Then, reporting to the Creative Director, you will develop, realize and present your concepts, all within clients’ marketing strategies and across traditional and digital media.

WHAT YOU'LL BE DOING: 

1: Understand your portfolio of brands and their strategic goals

  • Use advertising to solve marketing problems
  • Understand when an idea is appropriate for a brand

2: Create and develop effective, memorable ideas and ad campaigns

  • Apply your knowledge of agency processes, advertising and the world at large to come up with original ideas for your brands
  • Understand all aspects of the creative elements that go into executing an idea
  • Translate innovative concepts into finished copy for all media
  • Adopt brand voice
  • Write in a clear, concise, convincing manner
  • Generate effective headlines and copy
  • Work closely with art directors, account services and production personnel to guide and polish creative ideas (with the outcome being effective, on-brand campaigns)

3: Present ideas in collaboration with the art director both internally and externally.

  • Deliver brand-appropriate work with minimum revisions required by client
  • Give, receive and apply creative feedback
  • Participate in new business development

WHAT WE ARE LOOKING FOR: 

  • Diploma in a relevant discipline
  • 7 years of experience in an advertising agency
  • Experience in consumer brands
  • Natural ability to generate creative ideas
  • Superior editing, proofing and writing skills
  • Highly articulate and skilled in the use of language
  • Strong awareness of the power of communication and proficiency in capitalizing on it
  • Ability to give, receive and apply creative feedback
  • Strong and enthusiastic presenter, driven by innovation and creativity
  • Outgoing, approachable team player
  • Ability to work in a fast-paced environment
  • Curious by nature, collaborative and professional
  • Proficiency in MS Office 365 (Word/Excel/PowerPoint); Apple Keynote
  • Proficiency in English (written and spoken)
  • Healthcare agency experience an asset but not required

WHAT WE HAVE TO OFFER: 

Challenging Work - As leaders in the health advertising industry, we thrive on solving complex problems and innovation. Each employee is encouraged to bring their best ideas forward to solve problems.

Dedicated Team - It’s in our DNA to work hard and play hard: celebrate our wins, laugh and have fun. We are stronger, together, when we are open and real. At Tank WW, everyone is valued and plays an important role in our shared success. We care for our people and our clients.

Global Community - Support from the WPP People community and bring your contribution to a greater good while collaborating on WPP strategic projects or initiatives.

Perks and Benefits -The wellness of our employees is at the core of our business, therefore we offer competitive benefits:

  • Competitive compensation package
  • Extensive Group Insurance Program on Day 1
  • Vacation according to experience
  • Paid Christmas shutdown
  • Extended long weekends on statutory holidays (extra days off annually)
  • Work-life balance measures

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range

$65,000 - $115,000 CAD

Nous croyons que le meilleur travail se fait lorsque nous sommes ensemble, favorisant la créativité, la collaboration et la connexion. C’est pourquoi nous avons adopté une approche hybride incluant des journées obligatoires au bureau. Si vous avez besoin d’aménagements ou de flexibilité, veuillez en discuter avec l’équipe de recrutement lors du processus d’entrevue.

TANK WW est un employeur offrant l’égalité des chances et considère les candidatures à tous les postes sans discrimination ni égard à des caractéristiques particulières. Nous nous engageons à promouvoir une culture de respect où chacun se sent à sa place et dispose des mêmes opportunités pour faire progresser sa carrière.

Veuillez être vigilant face aux fraudes en matière de recrutement. TANK WW ne mène pas d’entrevues via des plateformes de messagerie instantanée et ne demandera jamais d’informations financières personnelles telles que des numéros de compte bancaire, des informations de carte de crédit ou un quelconque paiement au cours du processus d’embauche. Toute communication légitime proviendra d’une adresse courriel officielle se terminant par @TANKWW.com. Si vous suspectez une activité frauduleuse, veuillez nous en informer immédiatement. Restez vigilant et protégez vos informations personnelles.

***

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

TANK WW is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. TANK WW does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @TANKWW.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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