Digital Marketing Manager

Company

Founded in 2018 by CPAs, tax attorneys, and software developers, TaxBit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. TaxBit’s Software-as-a-Service (SaaS) platform streamlines and automates customers’ tax reporting and accounting activities for digital assets. 

Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), TaxBit solves compliance challenges at scale amidst an ever-evolving regulatory landscape. TaxBit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Washington, D.C.

Opportunity for Impact

As a Taxbit Digital Marketing Manager, you'll help scale planning, executing, and optimizing strategic omnichannel programs to drive demand and grow revenue. This role blends strategic thinking with hands-on execution and will work cross-functionally with sales, product, content, and revenue operation teams.

This role is ideal for someone excited to experiment, iterate quickly, and partner cross-functionally with content, sales, product marketing, and revenue operations. You’ll help evolve how Taxbit brings its value proposition to market through compelling digital experiences that engage prospects and generate pipeline.

Role and Responsibilities

• Manage performance across digital channels (paid search, paid social, SEO, webinars/events, and email nurture), driving pipeline and revenue growth
• Launch and manage strategic programmatic and paid campaigns
• Develop and execute account-based marketing (ABM) initiatives targeting key enterprise customers.
• Support strategic website management work, including CRO Optimization, Landing Page creation, and A/B testing
• Support SEO efforts through both technical and content-driven strategies, including owning an LLM-focused SEO strategy.
• Build and scale email nurture, reactivation, and lifecycle campaigns in HubSpot
• Collaborate with sales and revenue operations to ensure marketing programs align with ICPs, personas, and funnel stages
• Help support enterprise marketing, partner, events, and sales teams to execute programs and campaigns as necessary
• Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to the table

Professional Qualifications

• 5+ years of experience in digital marketing or growth marketing, ideally within a high-growth B2B SaaS company
• Proficient in full-stack marketing, including strategy development, implementation, and analysis across multiple channels
• Proven experience running, optimizing, and scaling paid media campaigns (LinkedIn, Google Ads, etc.)
• Experience with marketing automation and CRM systems (Hubspot preferred)
• Strong analytical skills and ability to drive successful tactics & strategy from a range of data sources
• Strong understanding of SEO best practices and conversion rate optimization (CRO)
• Hands-on experience managing website content (WordPress & Unbounce experience is a bonus)
• Ability to work cross-functionally, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment

The base salary range for this role is $73,000-$135,000. Specific roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.

Benefits & Perks 

• Competitive cash compensation (based on experience)
• Equity (RSUs)
• Competitive benefits package
• A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more 
• Hybrid working model: 3 days in-office, 2 days WFH/flexible
• Monday team lunches, snacks and drinks 
• Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge 
• Paid parental leave to bond with your child 
• Fertility Benefit 
• Autonomous work and flexibility in how work is performed

TaxBit in the News 

Corp Press
Forbes America's Best Startup Employers
Deloitte Top 10 Fast 500 Award
Forbes FinTech 50

Recent Product Announcements
TaxBit Announces AI Enabled Rules Engine for Crypto Accounting
TaxBit Launches DAC7 Compliance Solution for Digital Marketplaces
TaxBit Introduces The First Enterprise-Grade Legal Entity Support Solution for Digital Assets
TaxBit Launches Innovative CESOP Reporting Solution for Digital Assets

TB Thought-Leadership Pieces 
Fortune - Future of Finance
NASDAQ - How Regulation and Technology Are Bridging the Gap Between Tradfi and Crypto
Future of Finance Roundtable Event (Video)
Coindesk - The Tax Implications of Sam Bankman-Fried’s Conviction
Fox Business - AI tools streamlining accounting workflows and opening capacity for innovation
Bloomberg Tax - Is Anyone Paying State Taxes on Bitcoin and NFTs? (Podcast)

Alliance/ Partner Announcements
IRS Taps TaxBit to Audit Bulk Crypto Transactions
EY to Collaborate With TaxBit on Digital Asset Tax Reporting
TaxBit and KPMG LLP Announce Alliance to Assist Digital Asset Companies Amid Market and Regulatory Uncertainty
Deloitte and TaxBit Form Alliance to Meet Exponential Market Demand for Digital Asset

Disclaimers

• By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. 
• Employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company.  This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.