Ideation Strategist

WHO WE ARE

TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since! As a result, in 2023 TBNR was approved by YouTube as the first Creator-owned MCN (multi channel network). Today our MCN, ‘Fire MCN’ gets an average of 30 million views per day and includes the YouTube channels; PrestonYT, BriannaYT, PrestonPlayz, BriannaPlayz, PrestonReacts,  BriannaReacts, Keeley, and Daisy and Poppy.

Our channels are on the lookout for talented Freelance Creatives. As a Creative at TBNR Productions, you'll have the opportunity to work in a fast-paced environment where you can unleash your creativity, help us deliver the latest and greatest content to our viewers, and be part of the excitement and innovation happening here at TBNR!

What We're Looking For

We’re looking for a creatively driven Ideation Strategist to join our Strategy team and help shape the future of our YouTube content across a growing network of channels.

This role is all about generating video concepts — titles, thumbnail ideas, and brief gists — that grab attention and set our videos up for success. You’ll collaborate closely with writers, talent, and channel leads to bring ideas to life, using a mix of research, trend awareness, and pure creative energy.

If you love brainstorming unique hooks, experimenting with new approaches, and helping creators tell better stories, this role was made for you.

What You’ll Do

• Generate creative, high-performing video concepts (titles, thumbnails, and short gists) as the first step in the ideation process.
• Pitch compelling ideas to writers and channel leads.
• Contribute to creative brainstorms and present insights to cross-functional teams.
• Ensure every concept aligns with the brand’s voice and audience goals.
• Partner with the strategy team to shape content development playbooks and iterate on what works.

What We’re Looking For

• At least 3 years of experience in content strategy, digital media, or YouTube-focused roles (internship or freelance experience included).
• Strong ability to generate engaging video concepts that include titles, thumbnails, and gists.
• Strong storytelling instincts and an understanding of what makes content engaging on YouTube.
• A creative problem-solver who’s also deeply collaborative.
• Excellent communicator — comfortable leading brainstorms, giving feedback, and presenting to creative leads.
• A proactive, curious mindset and a passion for digital content and creator culture.

Bonus Points

• Experience working directly with creators or influencer talent
• Familiarity with thumbnail/title strategy
• Background in writing or content development

FIRE PERKS (full time employees only)

• 100% Company paid Medical Insurance
• Company sponsored Dental and Vision Insurance
• 401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
• Flexible time off with 8 Company paid holidays

TBNR LLC is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.