Sr. Business Manager, Midwest Region

 

Who You Are: 

As the Sr. Business Manager, you are 4-5+ years into your agency account management career and can travel to quarterly dealer meetings (25% of the time). You are media savvy, with experience in TV and Digital (Linear TV, LPV, OLV, Programmatic, Social, Radio), proficient in MS PowerPoint, MS Excel, MS Outlook, MS Word, with the ability to learn new systems specific to the automotive business. 

You have experience managing Client Accounts (automotive experience is a plus but not required), relationship building, and have leadership and problem-solving abilities. You have strong verbal and written communication skills with people at all levels of an organization. You are analytically minded and have a proven ability to manage multiple tasks simultaneously and independently. 

You are the liaison between Nissan National Marketing and Nissan Regional Marketing, and this role works closely with all agency departments to monitor that goals for Nissan are met and the best client work is produced that drives the business forward. You are agile and accountable. You command a room, take charge, and are decisive in ambiguous situations or critical moments. 

The Sr. Business Manager is a client partner to the Midwest Region trusted with owning the Nissan brand and demonstrating an understanding of clients’ overall business, not just the projects within the agency. You help clients weigh options, evaluate trade-offs, and make decisions. You are well on your way to mastering the art of delivery and diplomacy. 

You help ensure a broad understanding of the Client’s business problems and objectives. You take calculated risks with the support of leadership, when appropriate.  

You help keep track of the finances and are a steward of the relationship. Actively pursuing cohesion among brand/region and proactively seeking feedback from clients and department leads, you leverage this intelligence to drive efficiency and improvement. 

 

Day to Day Responsibilities: 

Client Relations  

• Work with Nissan Regional Clients to define and implement marketing strategies and tasks.  

• Present National and Regional creative, media plans, promotions, strategies, digital recap reports, etc. at quarterly dealer meetings.  

• Work with Client to review National model support, spot market support and district inventory levels to implement appropriate model mix.  

• Work with Regional Client to determine DMA meeting advertising needs. 

• Continuously work with Regional Clients to sell in regional advertising programs.  

• Provide Client with effective marketing plans to address new opportunities or provide solutions to specific issues  

• Provide Client with value-added opportunities.  
• Update Client with National and Regional creative work.  

Marketing/Special Projects  

• Understand strengths, weaknesses and unique opportunities within assigned markets 

• Prepare materials and present in quarterly dealer meetings, including Nissan National and Regional creative, media, and promotional plans.  
• Advise Business Director on in-market conditions and assist in regular competitive reporting for Client review (sales, share, SOV, etc.).  

Media  

• Monitor fiscal year advertising budget for assigned markets.  

• Initiate media planning/buying process through use of media action request forms.  

• Work with media planning in identifying new media opportunities for assigned markets.  

• Maintain thorough knowledge of local media environment.  

• Communicate National new vehicle launch plans to Regional Client 

• Assist the Business Director in meeting with Regional Clients to discuss market historical plans, current needs, local business situation, model focus, and current media situation/trends.  
• Review all launch decks as they become available.  

Team Workflow  

• Responsible for providing accurate direction to internal agency teams.  

• Update weekly status report to keep team up to date on status of all ongoing projects.  

• Solicit Agency resources to provide Clients with most current information.  

• Participate in establishing appropriate business objectives in coordination with the Business Director. 

 

 Who We Are: 

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.  

Nissan United is housed within TBWA, AdWeek’s 2024 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.  

  

TBWA\Chiat\Day Values  

Good enough is not enough.   

Grab an oar.  

Be more human. 

Play like a pirate. 

Doing the brave thing is about courage.   

 

TBWA\Chiat\Day Attitudes  

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;  

Collaboration: Self-confidence without a big ego; work with all types of people;  

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;  

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.   

  

Location:  

Given the nature of our Business team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to Chicago, IL in the near future (first 60 days of employment).  

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.