Analyst, Marketing & Business Intelligence

 

Who You Are:

The Marketing & Business Intelligence practice is at the forefront of providing our clients with powerful and innovative strategy for the business, helping uncover insights through data analysis.

As an Analyst on Nissan United’s Marketing & Business Intelligence team, you are a self-starter with a can-do attitude and strong passion for digital marketing, consumer research, and analytics. With 1-2 years of experience in a quantitative data driven field, you excel at transforming large, complex data sets into compelling and actionable insights. You communicate technical concepts clearly to both internal and external stakeholders, and collaborate seamlessly with cross-functional internal teams, client partners, and media vendors to deliver innovative and effective marketing strategies for Nissan.

You possess a comprehensive understanding of media metrics (Impression, GRP, CPV), measurement analytics, quantitative business measures (LTV, ROI, Effectiveness), and statistics (Correlation, Sample Sizing, T-Value).

 

What You’ll Do:

• Execute comprehensive measurement plans for marketing campaigns aligned with business objectives
• Analyze performance data, develop visualization dashboards, and compile comprehensive holistic campaign analyses using data storytelling to inform decision-making and recommendations
• Identify and leverage appropriate data sources to uncover actionable insights for ongoing campaign optimizations
• Support the design, management, and application of third-party research and measurement solutions, including ad effectiveness, sales lift and footfall studies
• Implement data governance practices including data quality assurance, media naming taxonomy, and platform integration
• Conduct ad-hoc analyses to address key business questions and provide analytical support to both internal and client stakeholders as needed
• Manage mid-level client relationships, including presenting findings and contextualizing results

 

Qualifications & Desired Technical Skills: 

The tools you will be using in your specialization unit will be a subset of the following:

• Proficiency with Microsoft PowerPoint and Microsoft Excel (including VLookups, Pivot Tables and other advanced functions)
• Familiarity with database design concepts and SQL
• Knowledge in marketing and advertising systems, with a focus on:
• Data Visualization: Tableau and/or PowerBI
• Web Analytics: Adobe Analytics and/or Google Analytics
• Social Listening: Sprinklr
• Ad Servers & Buying Platforms: Sizmek, DoubleClick, Flashtalking, Prisma
• Ad Effectiveness Research: Lucid, Kantar Millward Brown, Nielsen, comScore, Research Now

Our ideal candidate will have proven experience gathering data through various third-party platforms and analytics tools, along with a solid understanding of both brand and demand-channel media. Experience in the automotive industry is a plus. We are looking for someone with outstanding project management, multitasking, and communication skills, who thinks creatively and is always seeking opportunities to enhance and optimize existing processes. The candidate should also be skilled in effective data visualization and be able to translate data into clear findings.

 

Who We Are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within TBWA, AdWeek’s 2024 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.

 

TBWA\Chiat\Day Values  

Good enough is not enough.   

Grab an oar.  

Be more human. 

Play like a pirate. 

Doing the brave thing is about courage.   

 

TBWA\Chiat\Day Attitudes  

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;  

Collaboration: Self-confidence without a big ego; work with all types of people;  

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;  

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.   

 

Location: 

Given the nature of our Data team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment). 

The annual salary range for this role is $60,000 - $70,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable. 

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.