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VP, Group Director of Medical Strategy
The VP, Group Director of Medical Strategy is responsible for leading the agency team in the understanding and application of scientific/clinical data. A high degree of independence and sound strategic instincts regarding healthcare/pharmaceutical marketing is required. They, in collaboration with their team, will prepare scientific and strategic analyses of data, conduct research and disseminate brand/category backgrounders, attend and prepare reports for major medical meetings, and build and execute against the communication strategy alongside the creative team. The VP, Group Director of Medical Strategy must demonstrate clinical and technical knowledge of medicine across a broad range of therapeutic areas, including oncology, and will provide medical acumen as it relates to the brand, competitors and disease state. In addition, they will develop relationships with leading marketing, regulatory, medical, and clinical personnel at the client as well as key opinion leaders in the field.
Primary Job Responsibilities:
- Prepare scientific and strategic analyses of data for optimal application in promotional media; proactively assess emerging competitive and scientific message trends.
- Lead scientific portions of new business presentations; represent agency’s scientific expertise and demonstrate experience to prospective clients.
- Work closely with account, creative, strategy, and medical teams to analyze and interpret scientific data so that clients achieve maximum marketing advantage.
- Liaise with client marketing, medical and regulatory departments and develop relationships with client physicians and key opinion leaders.
- Facilitate liaison between marketing and clinical operations at the client to proactively offer solutions for brand promotions.
- Attend and coordinate the preparation of reports for major medical meetings.
- Attend client meetings and provide scientific and strategic perspectives.
- Assist the agency team in annual strategic and tactical planning.
- Organize database of potential key opinion leader contacts; conduct advisory boards, develop medical content in the form of discussion guide for focus groups and telephone interviews with opinion leaders and other physicians.
- Develop and implement a system of market/clinical data gathering and dissemination to team and clients. (i.e. lunch and learns, monthly market data updates, etc.)
- Organize and implement a system to store and easily access all preclinical and clinical scientific information across all agency brands, as well as competitive data.
- Devise curriculum for and lead in the development of content for agency-wide scientific education relevant to the brand(s)
Qualifications
- PharmD; MD; PhD or a related field with >5 years of applicable experience.
- Pharmaceutical agency experience in medical affairs, medical communications, marketing experience preferred.
- Oncology experience preferred.
- Knowledge of preclinical and clinical research methods and drug approval processes.
- High degree of independence and sound strategic instincts regarding healthcare/pharmaceutical marketing is required.
- Independent thinker and able to work efficiently and effectively manage a team.
- Demonstrate current knowledge of and excellent communication skills on medical and industry issues.
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic.
Salary range - $225,000.00
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