[SALES] Senior Sales Manager, Amazon

Position Summary:

The Senior Sales Manager, Amazon is responsible for leading TCL’s Home Theater business with Amazon, including account strategy, revenue growth, assortment planning, forecasting, promotional execution, vendor negotiations, and overall account performance.

This role serves as the primary business relationship owner for Amazon and partners closely with Sales leadership, Business Planning, Marketing, Finance, Supply Chain, Operations, and other internal teams to develop and execute strategies that drive revenue, market share, profitability, and long-term account growth. The Senior Sales Manager will maintain a strong understanding of Amazon’s business, the competitive consumer electronics landscape, and TCL’s product portfolio to identify opportunities, manage business risks, and deliver against annual and long-term objectives.

Duties & Responsibilities:

Amazon Account Management & Sales Execution

• Serve as the primary sales and business relationship owner for TCL’s Home Theater business with Amazon.
• Develop and execute annual and long-term account strategies aligned with TCL’s revenue, market share, profitability, and brand objectives.
• Manage day-to-day and strategic engagement with Amazon buyers, category leaders, and other key stakeholders.
• Drive achievement of sales, assortment, promotional, and market-share objectives for the Amazon business.
• Identify opportunities to expand TCL’s business through product assortment, placement, promotions, pricing strategies, and new business initiatives.
• Monitor account performance and proactively address sales gaps, competitive activity, operational challenges, and emerging business risks.
• Build and maintain strong relationships with Amazon while positioning TCL as a strategic consumer electronics partner.
• Represent TCL professionally in retailer meetings, business reviews, negotiations, and industry events.

Business Planning, Forecasting & Performance Management

• Develop and maintain detailed 90-day and 120-day rolling sales forecasts and account plans.
• Analyze sell-in, sell-through, inventory, category performance, market share, promotional activity, and other key account metrics.
• Partner with Business Planning and Supply Chain to align demand forecasts with inventory availability, product transitions, and sales plans.
• Lead or actively participate in weekly and biweekly CPFR and account-planning discussions.
• Conduct regular account performance reviews and identify opportunities and risks against revenue and business objectives.
• Prepare business reviews, sales forecasts, account updates, and recommendations for Sales and executive leadership.
• Monitor forecast accuracy and adjust assumptions based on sales trends, inventory position, promotional plans, seasonality, and market conditions.
• Develop corrective action plans when performance is below expectations and coordinate cross-functional execution.

Assortment, Pricing & Promotional Strategy

• Develop and execute product assortment strategies that support TCL’s growth objectives and Amazon’s category needs.
• Negotiate product placement and assortment opportunities to increase TCL’s presence and share of business.
• Partner with Product, Marketing, Finance, and Business Planning to develop competitive pricing and promotional strategies.
• Plan and execute major promotional periods and retail events, including key Amazon promotional events and seasonal selling periods.
• Evaluate promotional performance, sales lift, margin impact, and return on investment to support future planning.
• Monitor competitive assortment, pricing, promotions, product launches, and category trends and recommend appropriate actions.
• Support new product introductions and product transitions to maximize placement, availability, and sales performance.

Contract, Program & Financial Management

• Lead negotiations related to annual vendor programs and other account-specific commercial agreements with Amazon.
• Partner with Sales leadership and Finance to evaluate commercial terms and support financially sound business decisions.
• Manage account-specific budgets, promotional investments, marketing programs, and other approved sales expenses.
• Monitor account profitability and identify opportunities to improve investment effectiveness and protect company margins.
• Partner with Finance to ensure appropriate management and reconciliation of retailer-specific programs and expenses.
• Evaluate proposed investments and business opportunities based on revenue potential, profitability, market-share impact, and strategic value.
• Escalate significant financial, contractual, operational, or account risks to leadership as appropriate.

Cross-Functional Leadership & Business Development

• Partner closely with Sales leadership, Business Planning, Marketing, Product, Finance, Supply Chain, Logistics, and Operations to execute
• Amazon account strategies.
• Coordinate cross-functional activities related to product launches, promotions, forecasting, inventory, pricing, and account initiatives.
• Communicate account priorities, retailer expectations, business risks, and opportunities clearly to internal stakeholders.
• Develop business cases and recommendations for new programs, investments, products, or growth opportunities.
• Identify opportunities to improve account processes, reporting, forecasting, and cross-functional execution.
• Provide market and retailer insights to support broader sales, product, and business-planning strategies.
• Support special projects and other Sales activities as assigned.

Physical and Work Environment Requirements:

• Primarily works in a professional home-office or office environment with regular use of computers and standard office equipment.
• Ability to remain stationary and perform computer-based work for extended periods.
• Ability to effectively communicate and exchange information with customers, internal teams, and business partners through in-person and virtual meetings.
• Requires sustained attention and computer use for sales analysis, forecasting, business planning, presentations, and account management.
• Ability to travel domestically to Amazon, TCL offices, industry events, customer meetings, and other business locations as needed.
• May require flexibility outside normal business hours during key retailer events, product launches, planning periods, or other critical business activities.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.

Qualifications:

Must Have:

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field, or equivalent relevant professional experience.
• 5+ years of progressive sales, account management, or commercial experience within consumer electronics, retail, e-commerce, consumer products, or a closely related industry.
• Demonstrated experience managing and growing a major national retail or e-commerce account.
• Strong understanding of account planning, forecasting, assortment management, pricing, promotions, and retail sales execution.
• Demonstrated ability to develop and execute account strategies that support revenue growth, market-share expansion, and business objectives.
• Experience developing detailed sales forecasts and analyzing sell-in, sell-through, inventory, and account performance.
• Experience negotiating commercial terms, promotional programs, or other customer agreements.
• Strong financial and business acumen with the ability to evaluate revenue, margin, promotional investments, and account profitability.
• Strong analytical and problem-solving skills with the ability to translate sales and market data into actionable recommendations.
• Strong presentation and negotiation skills with the ability to communicate effectively with senior-level customer and internal stakeholders.
• Advanced proficiency in Microsoft Excel and PowerPoint, with working proficiency in Outlook and Teams.
• Ability to independently manage a large, complex account while partnering effectively across multiple internal functions.
• Ability to travel as required to support customer meetings, business reviews, industry events, and other account-related activities.

Nice to Have:

• Direct experience managing or supporting an Amazon 1P/vendor relationship, including experience working with Amazon retail/category teams.
• Demonstrated success growing an Amazon consumer electronics or other durable-goods business.
• Experience within televisions, home theater, consumer electronics, appliances, or other technology-driven consumer categories.
• Experience managing a high-volume national retail or e-commerce account with significant annual revenue responsibility.
• Experience with Amazon-specific business planning, forecasting, operational processes, reporting tools, and vendor platforms.
• Experience leading CPFR or similar collaborative forecasting and replenishment processes.
• Experience developing product assortment and promotional strategies for large national retailers.
• Experience managing major e-commerce promotional periods, including Amazon Prime Day and other high-volume seasonal events.
• Experience with market-share and competitive intelligence platforms such as Circana or similar retail measurement tools.
• Experience managing MDF, promotional funding, advertising investments, retailer programs, or other customer-specific spending.
• Experience evaluating promotional ROI, account profitability, margin, and investment effectiveness.
• Experience working with Supply Chain and Business Planning teams on demand forecasting, inventory planning, product transitions, and new product launches.
• Experience working within a global organization and coordinating with international corporate or product teams.
• Existing relationships within the consumer electronics retail or e-commerce industry.

Benefits:

• Vacation: Starting at 5 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Matching

Compensation:

The anticipated base salary range for this position ranges from $150,000 - $165,000 annually. Actual compensation will be determined based on job-related factors, including skills, experience, education, training, certifications, and business needs. 

Employment Authorization: 

Candidates must be legally authorized to work in the United States at the time of hire. TCL North America does not currently sponsor employment visas for this position. 

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We are committed to fostering a diverse and inclusive workplace where everyone is treated with dignity and respect. We provide equal employment opportunities to all applicants and employees and prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law. Employment decisions are based on qualifications, merit, business needs, and lawful work authorization requirements. We provide reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs and practices. Applicants requiring an accommodation in the application or interview process may contact na.hrsupport@tcl.com.