Manager, Performance Marketing

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Manager, Performance Marketing to own performance across core digital platforms (Google, Meta, Tik Tok, Bing, and other paid media channels) along with paid affiliate channels. This role will lead paid investment planning in alignment with company-wide ROAS and new customer acquisition goals. Reporting directly to the SVP, Ecommerce,  you will be a key leader in Tecovas’ Marketing team, responsible for shaping and executing a full-funnel media strategy that accelerates customer acquisition, optimizes performance channels, and drives sales.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

Key Responsibilities:

Strategic Media Ownership

• Lead the end-to-end strategy, planning, and execution of Google (Search, Shopping, Local), Meta (Facebook, Instagram), Tik Tok, and emerging paid channels (e.g., display retargeting, programmatic, loyalty, newsletters, affiliates).
• Own media budget allocation across channels, aligning with ROAS targets, CAC efficiency, and customer growth objectives.
• Define the performance media roadmap across evergreen campaigns, seasonal launches, and market-specific initiatives (e.g., new store openings, major product drops).

Channel Expansion & Innovation

• Identify and pilot brand-right new acquisition channels, campaign types, and creative formats to unlock incremental growth.
• Partner with media vendors and platforms to gain access to beta programs, unlock data/targeting enhancements, and stay ahead of industry shifts.
• Develop a test-and-learn framework for measuring incrementality, cross-channel synergies, and media contribution to omnichannel performance.

Cross-Functional Partnership

• Collaborate with Brand and Creative to shape a high-performing performance creative strategy, ensuring rapid iteration and alignment with customer insights.
• Work closely with Retail, Merchandising, and Product Marketing to launch regionally and seasonally relevant campaigns across priority markets.
• Partner with the Analytics team to continuously refine attribution models, reporting dashboards, and LTV-based targeting strategies.

Performance Management & Leadership

• Set KPIs and forecast performance aligned to company goals; provide executive-level reporting with actionable insights.
• Build strong internal narratives around media impact and budget recommendations; influence senior stakeholders and cross-functional teams.
• Lead a high-performing team (if applicable) and support broader performance marketing talent development across the organization.

Experience we’re looking for:

• Bachelor’s Degree and 5+ years of experience in performance marketing, preferably with e-commerce
• Minimum 3 years of direct experience managing high-volume Paid Social campaigns, specifically on Facebook and Instagram
• High proficiency in Microsoft Excel or Tableau
• Experience with Google Analytics or Adobe Analytics
• Aptitude to understand who our customer is and become an expert in Tecovas
• Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
• Proven ability to translate performance data into actionable insights using quantitative analysis

What you bring to the table:

• Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
• Strong attention to detail
• Excellent written and verbal communication; ability to interact at senior levels of the organization
• Experience working with cross-functional stakeholders and establishing process to drive initiatives forward
• Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale, and excel in a lean work environment
• Positive, can-do attitude with strong initiative and follow through

Full Time Benefits & Perks:

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• 401(k) match
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try!

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!